TWiT.tv's 2023 Audience Survey Results

 

TWiT.tv's audience comprises devoted listeners/watchers who are highly qualified both knowledgeably and professionally. Year after year, TWiT.tv's network consistently draws financial and tech-savvy listeners and viewers, and 2022 was no exception.  

With over 30 million downloads per year, we want to understand as much of this data as we ethically can. At TWiT.tv, we have a strict policy against violating the privacy of our audience in any way. Thus we conduct direct surveys to get more precise data. Here's an update on TWiT.tv's audience stats from our 2023 survey that reached over 10K fans: 

• 88% of our listeners are involved in their company's tech/IT decision-making process, while 76% have a job role connected explicitly to technology. 

• 70% of our audience makes over $100,000 a year, and 26% of that makes over $200,000. 

• 66% of our listeners participate in their company's decision-making process, and 50% hold management-level roles or above. 

• 85% of our listeners have made a purchase because of our advertisements, and 99% of our audience continues to listen to most or all of the episodes. 

Our audience sets the standard higher for us and our partners, which explains why our network continues to lead the pack in providing trustworthy tech news. Join our growing community on Mastodon, or even better, interact with hosts directly through a Club TWiT subscription. 

Partnering with TWiT.tv puts your brand in front of an affluent, engaged audience with one-click purchasing power. Reach out to advertise@twit.tv to start your powerful campaign with TWiT.tv and have your products/services promoted by its expert hosts.

TWiT.tv - Ad Copy Pointers

 

Let's talk about advertising copy. TWiT.tv provides a full-service continuity team that includes ad copywriting. However, many of our partners choose to supply us with their internal ad copy. Often, these copies are mass-produced and not tailored to our highly qualified audience, which causes them to fall flat in conversions. Our audience is curious and willing to try. We know something needs to be corrected when numbers show that our listeners are visiting sponsors websites but failing to sign up or make a purchase. We modify ad copy to highlight the most important features while including the why and how it will benefit our audience. With our influence on the ad copy, we make stronger messaging which entices our audience to check it out.

We've been in the ad-supported podcasting game since 2005 and know what works with our audience. Strong ad copy will clearly outline the what, why, and how for our audience, including testimonials, features, and benefits. Our audience is sophisticated and tech-savvy; they want to hear directly from our hosts because they trust them. This is why we encourage all of our partners to collaborate with us to create ad copy for our network.

Here's an example of a SaaS sponsor who would not accept our input on ad copy. Their ad copy stated that they would save you a day a week if you used their service. It seemed compelling enough, but it lacked the how it worked. There were no case studies or basic examples of how and they were competing in a crowded space. We know we sent plenty of our fans to their website, over 2,500 visitors in less than three months using Podsights. Unsurprisingly, they saw hardly any conversions from these numbers because the ad copy fell short, and nothing was compelling on their website to support their call to action.

Learn to buy smarter and target your campaign more effectively. Strengthen your brand and boost your advertising numbers by collaborating with us today. Email advertise@twit.tv. 

Give Us Your Feedback - Take the TWiT.tv 2023 Survey

 

It's not rocket science why podcasts have begun to dominate the media landscape. Podcasts are readily available and accessible to anyone with a listening device; most people can multitask while listening, and, most importantly, podcasts build community. And if anyone knows about podcast communities, it's TWiT.tv. (If you haven't already, join us at Club TWiT, where you can chat with hosts and producers, be the first to know about special events, plus so much more.)

You've heard how much we love our audience, which is unquestionably true. Our loyal listeners make TWiT the best and longest-running tech podcast network. We love to hear feedback about what listeners look forward to hearing, what they don't like, how they prefer to listen, all of it! The more we can do to enhance our listeners' experience, the better.  

Right now, the 2023 TWiT Audience Survey is available. This annual survey helps us get a clear, general idea of our audience. It allows us to make better programming decisions and pick advertisers you'd be interested in. We want to assure everyone that we do not identify you in any way and only use the aggregate information from the survey responses. (For example, "More than 60% of our audience are in management level or higher.") We know many of you take privacy very seriously, and we respect that. 

Please take the survey before it closes on January 31, 2023.

Are You Ready for Growth? What TWiT.tv Partner's Receive With A Campaign On Our Network

 

2023 is here. Is your brand ready? It's the season of new beginnings, but it's also the season of celebration, and as the year begins, we're reflecting on all the fantastic growth we cultivated in 2022. At TWiT.tv, we take pride in partnering with trustworthy brands from which our audience can benefit. On the flip side, we go above and beyond to ensure our partners' campaigns are impactful and effective. Why? It's a symbiotic relationship that serves the greater good and ultimately allows us to continue delivering free, trusted content.   

Our audience receives up-to-date tech news, analysis and commentary, how-to's, and so much more from our network, so what do our partners receive? We spare no effort when it comes to running a campaign. We work tirelessly to provide relevant content to our listeners, including how we introduce products and services from our partners. We utilize our insider knowledge to guide partners on how to craft a message that will truly resonate with our listeners. 

From copywriting to graphics, we can flexibly create the professional content any brand wants to showcase audibly and visually. Our full-service ad team is available every step of the way, from the beginning conversation to 60 days after a campaign is complete. We closely monitor each ad read to ensure each brand is portrayed the exact way they want. Throughout the campaign, our team checks in to confirm everyone is satisfied.

We don't stop there. Partners have a presence on our Network sponsor page, individual show episode pages, and in RSS feed episode descriptions. Courtesy commercials are created in-house and can be provided after every ad read (and used anywhere besides paid media). Partners receive social media promotion on Inside TWiT social media accounts and a feature in our newsletter. Podsights attribution tracking is complimentary to our direct clients and available for all. 

Ready to elevate your business and work with the best tech podcast network's highly qualified audience? Reach out to us at advertise@twit.tv today to secure your spot in 2023.

 

Get to Know TWiT.tv's Audience

Seventeen years ago, in 2005, TWiT started as a recorded conversation; now, it has fully bloomed into the tech network TWiT.tv that you know today. At our network, our audience is like our family - everything we do is ultimately to serve their benefit. When we sign on new sponsors, we make a distinguished introduction and do not take this lightly. 

We have a highly qualified assembly of loyal viewers and listeners. We know this because we asked them. One thing we will never do at TWiT.tv is invade our audience's privacy, so we survey them directly, giving us more accurate information and a more encompassing picture of who we serve. Year after year, our podcasts attract highly educated, affluent listeners because we create cutting-edge content to keep successful people at the top of their game. And now, as we are getting ready for 2023, our audience still never ceases to impress:

• Being a tech network, we pride ourselves on delivering information relevant to our audience. 72% of our listeners have a job function directly related to technology, and 87% are involved with tech/IT decisions.  
• We have top earners listening to our shows. Overall, 66% of our audience earns over $100k annually, and 23% earns over $200k. To no surprise, due to its subject matter, our highest percentage of high earners lands with our podcast This Week in Enterprise Tech, which boasts 72% earning over $100k and a whopping 94% being tech/IT decision makers.
• Half of our listeners are in management positions or above, and 65% are involved in their company's decision-making. Our audience raises the bar for us and our sponsors, explaining why our network remains at the top for delivering reliable tech news. 

Our audience remembers our sponsors; in fact, 85% of our listeners have made a purchase based on our ads. Nearly all of our audience listens to most or all of the podcast episodes (99%, to be precise). Our host-read format allows brands to leave a lasting impact that solidifies with embedded placement, allowing impressions to continue to rise as time goes on. 

Our hosts showcase partner brands audibly and visually in a meaningful and lasting way to our listeners and viewers, both live in-show and then embedded online. Email us at advertise@twit.tv if you'd like your brand introduced to our (over)qualified audience. 

Get to Know Our TWIT.tv Hosts

TWiT.tv is stacked with tech professionals from all varieties of life, offering our audience the most diverse and comprehensive overview of tech news. Our lead hosts, Leo Laporte, Jason Howell, Mikah Sargent, and Ant Pruitt, deliver an incomparable listening experience. In case you aren't already familiar, here's an introduction to how impressive our lead hosts are:

 

Founder and owner of the TWiT.tv Network is our very own Leo Laporte. From 1985 to 1988, Leo operated one of the first Macintosh-only computer bulletin board systems, MacQueue. In January 1991, he created and co-hosted Dvorak On Computers, the most listened-to high-tech talk radio show in the nation, syndicated on over 60 stations and around the world on the Armed Forces Radio Network. Leo was also a longtime host of Laporte on Computers on KSFO and KGO Radio in San Francisco. 

Leo has written four bestselling Technology Almanacs, was a Managing Editor at Ziff-Davis Television, and a Contributing Editor at Access Magazine, and the credentials don't stop there. He created, was a daily contributor to, and ultimately won an Emmy for The Site, an hour-long technology newsmagazine that aired nightly on MSNBC, CNBC International, and NBC Superchannel in Europe and Asia. He also hosted two shows on TechTV (formerly ZDTV), a 24-hour cable channel dedicated to computers and the Internet. Call for Help, and The Screen Savers aired live every weekday from 1998 to 2004. In 2005 he launched TWiT.tv with the first show, This Week in Tech, which he continues to host every Sunday. Leo directs the network, hires staff, originates new shows, and approves all advertising. He hosts other shows on TWiT.tv's network, including MacBreak Weekly, Security Now, This Week in Google, Windows Weekly, and The Tech Guy. 

Jason Howell brings fun and creativity to the topic of technology across all of the shows he touches on our network. Jason co-created and hosts All About Android and shares producer and host duties on Tech News Weekly. He has been producing original video content for the web since 2005, starting with his time at CNET, where he produced the popular daily tech news show Buzz Out Loud, among many others. Since joining TWiT in 2010, Jason has continued to elevate his approach to live video production as Technical Director, Producer, and eventually Host of Tech News Weekly, as well as producing This Week in Tech, This Week in Google, and Security Now. 

Mikah Sargent's empathetic and gentle explanatory style could win over even the grumpiest tech-fumblers. Before joining us at TWiT.Mikah has been a freelance graphic designer, web developer, and cake decorator. Mikah was a contributor and senior editor at Mobile Nations, and before that, a senior editor at Newsy. In the past, Mikah has hosted news and entertainment videos for various media outlets, including covered news and tech for AOL, Mashable, iMore, and Tom's Guide. Currently, you can find Mikah co-hosting on iOS Today, Tech News Weekly, Hands-On Mac, and The Tech Guy. 

Covering Photoshop, Lightroom, Android, Google, and more, Ant Pruitt is a creative force to be reckoned with. A technology-professional-turned-photographer, Ant's expertise lies in photography, videography, and content creation. Ant co-hosts This Week in Google and hosts Hands-On Photography, a fan favorite for game-changing photography tips. Originally from North Carolina, Ant was an enterprise IT professional for over a decade. Ant eventually turned his creativity into a business, providing writing, photography, video, and post-production services. After moving across the country to join us, Ant continues to handle various creative assignments, including portraits, product photography, event photography, social media marketing, and branding content.

Our hosts embody what TWiT.tv is about; enthusiastic, honest delivery and technology news analysis. Email advertise@twit.tv to get a formal introduction and see how our hosts can elevate your brand.  

Advertising on Podcasts - They Work!

 

Let’s set the record straight - podcasts aren’t going anywhere. Podcast listening numbers have globally increased by 42% since the COVID-19 pandemic began, and the numbers continue to rise. Podcasts are the perfect place for advertisers to reach a more informed consumer with premium purchasing power. 

At TWiT.tv, we have a highly qualified and educated, tech-minded audience. Our podcasts are created to honor our audience’s credentials, meaning if we partner with a brand, they must align with our values and benefit our listeners. Our partners have the ongoing opportunity to reach new customers on a very intimate and engaged level via our host-read advertisement structure. And, because our ads are embedded, these customers can be reached anytime, anywhere across the globe for years to come.

Podcast ads are different than any other digital marketing medium out there. Unlike automatic ads interrupting a program, people enjoy listening to their host deliver a programmatic break. It offers an exclusive insight into something that the host and listener could potentially hold in common.

According to the Edison Research Super Listeners 2021 report, podcast ads are the most recalled type of advertisement. This was corroborated by 86% of respondents. Host-read ads like ours create memorable impressions with impactful audiences, which goes further than any dynamic or canned commercial could hope to get. 

Email us at advertise@twit.tv for more information about how we can elevate your business.