Thursday, September 16, 2021

The Four Agreements - My Mantra for Life


 The Four Agreements by Miguel Ruiz is a book that everyone should listen to or read.  Here's my mantra that I pulled direct from this book that I read daily and apply to my life.

  1. Be impeccable with my word (if I say I will do something, then I do it)
  2.   Don't take anything personally (the only person I can control is myself - let the rest go)
  3. Don't make assumptions (this is HUGE - ask, never guess)
  4. Always do my best (I require this of myself daily and always strive to be better)

Tuesday, September 7, 2021

The Security Now Podcast Has Your Credit’s Back


The TWiT network has your news on all the latest things tech and more! One of our most important shows, Security Now, centers around, you guessed it, security. Whether you are a novice about tech security or know all the ins and outs of the tech world, Security Now has a lot of great information just for you in your everyday life.

In their most recent episode, “Life: Hanging By A Pin,” Steve Gibson and Leo Laporte discuss an important security aspect that has to do with your finances; credit. If you’ve been around long enough to make some money, you’ve probably heard of a credit score. This score means the difference between a low or high APR (Annual Percentage Rate) when needing a loan to purchase anything from a car to a house to a credit card. If your credit score is good, above 700, creditors are more confident in your ability to pay them back, which would make the APR generally lower. 

But what happens to your score if someone opens a line of credit in your name and you know nothing about it? Uh-oh is what. There are unfortunate situations where someone commits credit fraud. According to Experian, credit fraud is defined as:

The criminal use of someone else's personal credentials, as well as their credit standing, to borrow money or use credit cards to purchase goods or services with no intention of repaying the debt. Credit card fraud is the most prevalent type of identity theft.

If you’ve never thought about your credit being a threat to your financial security, think again. Credit fraud could severely impact your life and financial future. What you might have thought was a squeaky clean credit score may actually be in the dumps from an online thief, and it could be tough to recover from. Thankfully you have Steve, Leo, and Security Now to help you know the risks and fight them.

Steve Gibson talks about the option of protecting yourself by freezing your credit with the four (that’s right, you read it) four credit agencies. Equifax, Experian, TransUnion, and the unfortunate new Innovis. When you freeze your credit, any entity cannot look at your credit, nor can they open a line of credit unless you unfreeze it for them.

As Leo demonstrated in the podcast episode, he could get right into Innovis and freeze his credit with Innovis, all within 5 minutes. It’s straightforward and simple. 

In the future, should you need to take out a loan for anything, you will need to unfreeze your credit so lenders can look at your credit history. This isn’t too hard to do, and as Steve explains, you can release your credit temporarily. They even have options to lift the freeze for a certain amount of days, or even better, you can give a one-time use pin to the individual checking your credit, and it will be locked up tight right after. Steve mentioned how in the past, individuals used to have to pay to freeze their credit, but it’s now free for all.  

If this hasn’t given you the incentive to check and secure your credit, I don’t know what will, but you can always find new important security measures and what’s going on in the world of cyber security every week on Security Now. Steve and Leo truly have their finger on the pulse.



My Morning Mantra for Work


Every morning I follow a routine to reset myself before I begin the day.  I focus on my health and well-being first.  Then I focus on others, the world, and appreciate the day.  I read a few mantras to remind me of who I am and how I want to live my life.

My Work Mantra:

Lead with Compassion, Integrity, Thoughtfullness

Listen - THINK - Before Responding

Lower My Voice (just because I'm super loud)

Laugh - Practice Kindness

Get Shit Done!

SHINE

Perspective

Kick-Ass - You've Got This!

Meet My Goals

Challenge Myself

Learn Something New

GRATITUDE

Always Be Better!


Thursday, August 26, 2021

How to Find The Best Leads For Selling Your Podcast


I have mentioned in past articles the challenge that selling can pose. It’s a lot of work and time, and if you have a sales team in your company, they deserve a pat on the back. After all, they are the ones that make the money that contributes to your paycheck. In podcast advertising, it’s important to understand that you can’t sell to just any entity. Here are four ways to find the best leads for selling in podcast advertising.

Who Else Is Advertising?

If you look into other podcasts, you can see who they have advertising during their shows. This is a great place to start. If they purchased ads for other podcasts, there is a good chance they may advertise on yours.

Research

Researching the company you may want to pitch is always a good idea. What is their reputation? Take a look at reviews from multiple sources to better understand what others think and whether or not you should move forward with contacting them.

Do They Align?

You could find a company with great reviews and actively advertising, but if they don’t appeal to your audience, it’s not a good fit. Try to find products and services that truly align with who’s listening to your podcast. That way, you can rule out the ones that don’t.

Get Help From An Agency

There are times when you don’t have to do all of the work yourself. Agencies are just as eager to find companies who are advertising and who will help provide you names. They’ll even go so far as to make sure they align with your audience. If you’re not sure where to get started, check out these agencies to get started: Ad Results Media, Authentic, Oxford, PHD Worldwide, Right Side Up, Veritone.

Essentially finding the best leads in podcast advertising is working smarter and not harder. Find out who is actively advertising on other networks and platforms, see if they align with your podcast’s audience, and do your research. You’ll be selling more in no time! 

Sunday, August 8, 2021

How to Keep a Client Happy


 When we think of keeping people happy, we have a tendency to overthink it. The same thing applies to your clients. It’s not as complicated as you might think, but there are some important things to consider.

Present Clear Terms and Expectations

When starting out the relationship between yourself/your company and your client, it’s important to be clear about what you offer. For example, someone will generally not be pleased if they expect a yacht and get a canoe. This is an extreme example, but the point is that making sure the client knows what to expect is the first step to ensuring their happiness.

Be Consistent & Do What You Say You Will

Once your client has signed on with you, consistency is key, whatever your product or service might be. One of the easiest ways to keep clients happy is to deliver. You are showing them they can count on you, and many times that is everything for a client! If they have had bad experiences in the past with inconsistency from whom they’ve hired, finding a company that is tried and true will make them so happy.

Be Hospitable

Sometimes clients will have requests and may ask for something. Instead of shooting them down, consider the request and if you can possibly make it happen. If you can, they will feel special. If it’s not something that can be accomplished, be kind in your response. Give an explanation and help them understand rather than using a curt “no.”

Anticipate Their Needs

When you begin to learn the ins and outs of your clients' needs, you have an opportunity to wow them. Knowing what they need and having it accomplished before they have to ask will show them not only your commitment to them but also your value.

Listen To Them

This task is probably the easiest to accomplish, but it’s probably one of the things that people miss the most. Listening to your clients will help you understand what they want with your services. Everything you do should revolve around what they are telling you. This is going to make them happy because you are respecting their wishes.

When considering how to keep clients happy, hospitality, consistency, and listening are key. No matter what, your clients are special to you, and you should treat them that way. When they are happy, they will keep coming back for more.