Tuesday, February 21, 2023

TWiT.tv's 2023 Audience Survey Results


TWiT.tv's audience comprises devoted listeners/watchers who are highly qualified both knowledgeably and professionally. Year after year, TWiT.tv's network consistently draws financial and tech-savvy listeners and viewers, and 2022 was no exception.  

With over 30 million downloads per year, we want to understand as much of this data as we ethically can. At TWiT.tv, we have a strict policy against violating the privacy of our audience in any way. Thus we conduct direct surveys to get more precise data. Here's an update on TWiT.tv's audience stats from our 2023 survey that reached over 10K fans: 

  • 88% of our listeners are involved in their company's tech/IT decision-making process, while 76% have a job role connected explicitly to technology. 

  • 70% of our audience makes over $100,000 a year, and 26% of that makes over $200,000. 

  • 66% of our listeners participate in their company's decision-making process, and 50% hold management-level roles or above. 

  • 85% of our listeners have made a purchase because of our advertisements, and 99% of our audience continues to listen to most or all of the episodes. 

Our audience sets the standard higher for us and our partners, which explains why our network continues to lead the pack in providing trustworthy tech news. Join our growing community on Mastodon, or even better, interact with hosts directly through a Club TWiT subscription. 

Partnering with TWiT.tv puts your brand in front of an affluent, engaged audience with one-click purchasing power. Reach out to advertise@twit.tv to start your powerful campaign with TWiT.tv and have your products/services promoted by its expert hosts.