When we think of keeping people happy, we have a tendency to overthink it. The same thing applies to your clients. It’s not as complicated as you might think, but there are some important things to consider.
Present Clear Terms and Expectations
When starting out the relationship between yourself/your company and your client, it’s important to be clear about what you offer. For example, someone will generally not be pleased if they expect a yacht and get a canoe. This is an extreme example, but the point is that making sure the client knows what to expect is the first step to ensuring their happiness.
Be Consistent & Do What You Say You Will
Once your client has signed on with you, consistency is key, whatever your product or service might be. One of the easiest ways to keep clients happy is to deliver. You are showing them they can count on you, and many times that is everything for a client! If they have had bad experiences in the past with inconsistency from whom they’ve hired, finding a company that is tried and true will make them so happy.
Sometimes clients will have requests and may ask for something. Instead of shooting them down, consider the request and if you can possibly make it happen. If you can, they will feel special. If it’s not something that can be accomplished, be kind in your response. Give an explanation and help them understand rather than using a curt “no.”
Anticipate Their Needs
When you begin to learn the ins and outs of your clients' needs, you have an opportunity to wow them. Knowing what they need and having it accomplished before they have to ask will show them not only your commitment to them but also your value.
Listen To Them
This task is probably the easiest to accomplish, but it’s probably one of the things that people miss the most. Listening to your clients will help you understand what they want with your services. Everything you do should revolve around what they are telling you. This is going to make them happy because you are respecting their wishes.
When considering how to keep clients happy, hospitality, consistency, and listening are key. No matter what, your clients are special to you, and you should treat them that way. When they are happy, they will keep coming back for more.