Thursday, August 26, 2021

How to Find The Best Leads For Selling Your Podcast

I have mentioned in past articles the challenge that selling can pose. It’s a lot of work and time, and if you have a sales team in your company, they deserve a pat on the back. After all, they are the ones that make the money that contributes to your paycheck. In podcast advertising, it’s important to understand that you can’t sell to just any entity. Here are four ways to find the best leads for selling in podcast advertising.

Who Else Is Advertising?

If you look into other podcasts, you can see who they have advertising during their shows. This is a great place to start. If they purchased ads for other podcasts, there is a good chance they may advertise on yours.


Researching the company you may want to pitch is always a good idea. What is their reputation? Take a look at reviews from multiple sources to better understand what others think and whether or not you should move forward with contacting them.

Do They Align?

You could find a company with great reviews and actively advertising, but if they don’t appeal to your audience, it’s not a good fit. Try to find products and services that truly align with who’s listening to your podcast. That way, you can rule out the ones that don’t.

Get Help From An Agency

There are times when you don’t have to do all of the work yourself. Agencies are just as eager to find companies who are advertising and who will help provide you names. They’ll even go so far as to make sure they align with your audience. If you’re not sure where to get started, check out these agencies to get started: Ad Results Media, Authentic, Oxford, PHD Worldwide, Right Side Up, Veritone.

Essentially finding the best leads in podcast advertising is working smarter and not harder. Find out who is actively advertising on other networks and platforms, see if they align with your podcast’s audience, and do your research. You’ll be selling more in no time!