Friday, July 12, 2013

Advertising Sales at TWiT Part Two - TWiT's Recipe

Here is the TWiT recipe for ad format on a show.  Each partner receives two ads and the first ad position is also called a billboard.  The billboard is read at the top of the show and tends to be 10-15 seconds long which provides our audience with a brief overview of our partner's product/service.  The second ad position is also know as the interstitial ad and we position these ads to be 1 - 2 minutes long.  However most interstitial ads are a lot longer because hosts have personal experiences with the product/service and other hosts on the show contribute their experiences too.  Our advertising recipe works on our network and it takes a lot of our time educating partners on our format and how messaging works with our audience.

Petaluma River, photo by Lisa Kentzell