Thoughts about technology, start-ups, business, and sales from the CEO of TWiT and Artisanal Agency
Sunday, July 14, 2013
Advertising Sales at TWiT Part Three - Why it Works
In addition to our advertising format, our sales team works carefully with our partners on messaging, show selection, offers/discounts and marketing campaigns. It's imperative that the billboard grabs our audience and entices them to hear more about our partner's product/service. We believe in full disclosure. If a partner requires our audience to provide information about themselves before revealing pricing, plans, etc. then we require our partner to build a custom landing page for our audience and fully disclose pricing. Transparency is critical. The interstitial ad includes details about the product/service, why our audience should consider it, pricing, and what our audience receives if they buy/use their product/service. We work closely with our partners on offer codes and urls and ask our partners to consider free trials on services and discounts on products. We request they keep all offers intact for the duration of their ad campaign. Consistent offers show our audience that our partners care about our network and stand behind their own product/service.