As CEO of TWiT.tv, I'm often asked: Why does your network require a $20,000 quarterly minimum for advertisers? The answer is straightforward—this minimum isn't just a barrier to entry - it's the foundation for real, measurable success on our platform.
Quality Over Quantity: The Power of Long-Form, Trusted Advertising
At TWiT.tv, we don't believe in fleeting, forgettable ads. Our approach is different:
Long-Form, Host-Read Ads: Every ad is delivered by our trusted, tech-savvy hosts—people our audience already relies on for insight and expertise.
Deep Brand Integration: We highlight your brand's features, benefits, awards, and real-world impact. Our hosts have the freedom to deliver authentic, thorough endorsements or insights, which resonate far more than scripted spots.
Strict Vetting Process: Our audience knows we only partner with brands that meet our high standards. When our hosts endorse a product, it carries real weight.
Result: Your message isn't just heard—it's trusted, remembered, and acted upon.
Reaching True Decision Makers
TWiT.tv’s audience is unique in the tech landscape:
90% are IT decision makers
70% are company decision makers
We put your brand in front of the people who actually make purchasing decisions. And with our long-format ads, your message stands out—without overwhelming listeners with ad clutter.
The Realities of B2B Marketing: Multi-Touch Matters
In B2B, a single ad impression is never enough. Consider these facts:
The classic “rule of seven” suggests a message must be seen at least seven times before action is taken.
In reality, B2B buyers often require 60+ touchpoints—sometimes more than 100 for complex deals—before making a decision.
What does this mean for your brand?
Integrated Campaigns Win: Our host-read ads work best when combined with other channels—social media, newsletters, banners, radio, TV, and other podcasts.
We encourage a multi-channel approach because that’s what drives results in today’s B2B landscape.
Consistency Is Key: Going Beyond a Test Campaign
We set our minimum because we know what works:
Trust Takes Time: Brands that “test” with a short, stop-start campaign approach rarely see real results. Consistency is what builds trust and drives conversions.
Sustained Presence Matters: When you commit to a full quarter or longer, you give our audience the repeated exposure needed to move from awareness to action.
Avoiding the Pitfalls: Short campaigns can actually harm your brand's credibility—our audience notices when brands come and go.
The Minimum Is Just the Beginning
Our $20,000 quarterly minimum is designed to ensure you have the reach and frequency needed for success. For high-value, complex B2B brands, we recommend investing even more for maximum impact.
20+ Years of Proven Results: We've helped brands grow for over two decades. The most successful partners are those who commit to sustained, relationship-driven campaigns.
Ready to Accelerate Your Growth?
If you're serious about reaching tech decision makers and driving real business outcomes, TWiT.tv is ready to help.
Visit our advertising page at twit.tv/advertise
Or contact me directly at lisa@twit.tv
Let's discuss your goals and craft a campaign that delivers real, lasting results.
