Thoughts about technology, start-ups, business, and sales from the CEO of TWiT and Artisanal Agency
Wednesday, January 16, 2019
Five Tips for Getting Great Referrals from Your Top Clients
Word-of-mouth news about a company is an essential part of any brand’s marketing strategy. Companies with stellar reputations and quality work typically find that a significant amount of their customer base comes from referrals. However, to get these referrals, brands must encourage their top clients to spread the word. It can take some time for referrals to occur organically. For this reason, brands looking to cash in on word-of-mouth marketing should use the following strategies to do so and make the most of this strategy. Make use of LinkedIn Making use of LinkedIn is a great way for brands to identify potential clients and customers. LinkedIn is the perfect platform to use when researching an individual or company before getting a referral. Instead of asking satisfied clients for blind referrals, looking for leads on LinkedIn will make the entire process that much easier. You can see who your clients are connected to and know whether or not they have connections who would be a good fit for your company. Target satisfied clients Clients are most likely to provide referrals after they have had a positive experience with a company. Brands looking for good referrals should ensure that every client has a positive experience. By providing customers with regular updates on a service or product, these clients will be satisfied and more inclined to spread the word about their new favorite brand. Prioritize communication with clients to keep them happy. Use a template for referrals In order to get the most out of the entire referral process, brands should take the initiative and simplify things by providing clients with sample email templates. These templates allow the client to plug in their name and the name of the person they are referring, instead of having to handle the entire process themselves. Promote positive feedback To get referrals, a brand must show that they are worthy of them. Companies that promote their satisfied customers’ positive feedback will automatically encourage other clients to share good things about that brand. Moreover, these clients will be more inclined to provide the brand with referrals. Offer incentives No customer has to give brand referrals. This reality is why brands like to include incentives for any clients that provide them with their contacts. With the positive reinforcement of an Amazon or Starbucks gift card, brands are likely to get better referrals than they would otherwise. Ready to score high-quality referrals? Put these five strategies into practice to encourage clients to share their best referrals.