Thoughts about technology, start-ups, business, and sales from the CEO of TWiT and Artisanal Agency
Thursday, March 1, 2018
6 Tips for Online Sales
For any company, especially if it’s just starting out, increasing sales is the main goal. Thanks to the age of digital technology, most businesses now make sales online. More and more consumers are shopping online, thanks to the prices and convenience. Any company would like a way to increase their sales, but sometimes it can seem challenging to find ways to make this goal a reality, especially if you’ve tried many tactics before. Here are a few tips to use to boost your online sales and increase business.
Think about target audience
You could use the best methods when trying to increase online sales, but if you aren’t connecting with your target audience, your efforts will not produce much. Take time to identify your target audience and then research what marketing methods work with them. Figure out what designs, language, and products work best with your target audience and implement this knowledge.
Redesign your store
Chances are, if you’ve been using an online store for a while, that some aspects of it are a bit outdated. Any website can benefit from a fresh look, so take time to tweak the appearance of your online store or website. Unless you’re rebranding, you probably shouldn’t completely overhaul it with a completely new color scheme or logo, but small changes can go a long way. Make sure the site isn’t cluttered, product images are high quality, and descriptions are clear. Make your site as aesthetically pleasing as possible.
Increase social media presence
If you’re not currently using social media sites for your company, it’s time to start. Regularly posting on these sites helps direct traffic to your online store and spread the word about your products. Advertise sales or new products and interact with your followers.
Check out other companies
If you’re trying to make your site and social media accounts more appealing, take a look at what other successful companies, especially those in your industry, do. While you should never directly copy the methods of another business, see what types of colors, language, and tricks they do to generate sales.
Use persuasive techniques
If you want people to purchase from your company, you need to use language that persuades them to get your product or service. Feature call to action buttons and advertise your products. Include the benefits; show the customer why they need what your company is offering. Highlight any sales or other incentives they’d get for purchasing an item. If you’re offering a discount, make that clear.
Listen to feedback
Consumer feedback is a vital resource for increasing your sales. While you cannot please everyone and make any change a customer suggests, if you see major trends in suggestions or there seems to be a recurring issue, try to fix it. Customer satisfaction is the best way to guarantee return customers and increased sales.