The number one question I receive from podcasters is how do they become an ad-supported podcast? While the answer may be simple, the process takes hard work, consistency, dedication, amazing content and a host that people want to hear from and connect with on a regular basis.
Best practices if you want to become ad-supported podcast:
Best practices if you want to become ad-supported podcast:
- Be consistent and release your show weekly at the same time and on the same day of the week (weekly podcasts outsell daily, bi-weekly, and monthly podcasts)
- Have amazing content
- Engage your audience
- Build your audience as podcasts with over 50,000 downloads per show will attract advertisers
- Establish a Patreon page to have your fans support you financially while you are building an audience
- If you offer your podcast in both audio and video formats then post to YouTube and monetize your podcast until you sign sponsors
- Reach out to your contacts in your industry and offer an exclusive advertising deal for your podcast at a flat rate that makes sense to you and them (check out TWiT host-read ads at Artisanal Agency)
- Host-read ads outshine commercials as highly engaged audiences want to hear from the hosts they trust
- Have fun, love what you do, and be as passionate about your ad reads as you are your content
