Monday, February 27, 2017

Building a Highly Engaged Audience

The number one question I receive from podcasters is how do they become an ad-supported podcast?  While the answer may be simple, the process takes hard work, consistency, dedication, amazing content and a host that people want to hear from and connect with on a regular basis.

Best practices if you want to become ad-supported podcast:

  • Be consistent and release your show weekly at the same time and on the same day of the week (weekly podcasts outsell daily, bi-weekly, and monthly podcasts)
  • Have amazing content
  • Engage your audience
  • Build your audience as podcasts with over 50,000 downloads per show will attract advertisers
  • Establish a Patreon page to have your fans support you financially while you are building an audience
  • If you offer your podcast in both audio and video formats then post to YouTube and monetize your podcast until you sign sponsors
  • Reach out to your contacts in your industry and offer an exclusive advertising deal for your podcast at a flat rate that makes sense to you and them (check out TWiT host-read ads at Artisanal Agency)
  • Host-read ads outshine commercials as highly engaged audiences want to hear from the hosts they trust
  • Have fun, love what you do, and be as passionate about your ad reads as you are your content