Now that podcasts are hot I've noticed the rise of "podcast sales experts" that have minimal sales experience but tout themselves as experts and sell their advice for profit. It's sad that so many people are trying to profit from podcasts without actually working and my best advice it to speak to someone who really sells for a living. I've worked with Podtrac, now Authentic, for years, and they had sound advice and inspired me to create Artisanal Agency. My boutique agency super-serves tech podcast audiences by working closely with tech networks, sales brokers, sales agencies, and direct clients. I continue to work with Authentic today, and they don't charge for their sales advice, and neither do I.