Lisa Laporte's CEO Corner

Thoughts about technology, start-ups, business, and sales from the CEO of TWiT

Thursday, June 5, 2025

A Publisher's Guide to Tracking Your Podcast Campaign Successfully

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  After 20 years in podcasting and countless conversations with advertisers, I've seen too many brands miss the mark when measuring thei...
Sunday, May 4, 2025

RSAC 2025 and Why Security Tech Brands Must Be There

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After returning from RSAC 2025 - I'm convinced this is an event everyone in the tech community must attend. The expo floor had over 600...
Friday, February 21, 2025

Why TWiT.tv's Ads Stand Out

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At TWiT.tv , we've built our podcast network with a clear focus: delivering more value to our audience and partners. In today's crow...
Tuesday, January 7, 2025

Maximizing B2B Podcast ROI: A TWiT.tv Guide for Agency Partners

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  To our agency partners and media buyers - Let's discuss what your clients aren't seeing in our standard podcast metrics and why th...
Wednesday, October 23, 2024

TWiT 2025 Podcast Advertising Opportunities

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As we enter October, it's that time of year when most podcast networks release their 2025 rate cards. Here at TWiT.tv, we are excited to...
Tuesday, August 13, 2024

Six Essential Strategies for Measuring Your Podcast Campaign ROI

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  I'd like to share insights on effectively measuring podcast campaign success. My extensive experience in the industry has taught me va...
Thursday, August 1, 2024

Changes at TWiT.tv - Embracing Change and Impermanence

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  I understand that changes, cancellations, pivots, and new content announcements can sometimes be met with negativity. However, it's im...
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