tag:blogger.com,1999:blog-56462788046041861912024-03-25T13:19:55.462-07:00Lisa Laporte's CEO CornerThoughts about technology, start-ups, business, and sales from the CEO of TWiTLife of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comBlogger123125tag:blogger.com,1999:blog-5646278804604186191.post-75893888371432660892024-03-25T13:19:00.000-07:002024-03-25T13:19:19.681-07:00TWiT.tv Excel's At Making Our Partner's Ads Stand Out<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEjrG3CZd8HnB9qNMIY15hcl2Serz1RO5EAKoHYL6RRXlyXH7382tXQoJ-jRWeKQZ26c3MvEW9HEkBKy47kuH0pyRs8cCO8vlybT_6Z03Ba-c83echzVrvu0emdbdJVinpcvedDF3JLF6oNO_svEoV6mbKIMLCWtb-7l9pWyC2NcvU6FNe2Z6KYk0-NlCr4" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="1264" data-original-width="2370" height="342" src="https://blogger.googleusercontent.com/img/a/AVvXsEjrG3CZd8HnB9qNMIY15hcl2Serz1RO5EAKoHYL6RRXlyXH7382tXQoJ-jRWeKQZ26c3MvEW9HEkBKy47kuH0pyRs8cCO8vlybT_6Z03Ba-c83echzVrvu0emdbdJVinpcvedDF3JLF6oNO_svEoV6mbKIMLCWtb-7l9pWyC2NcvU6FNe2Z6KYk0-NlCr4=w640-h342" width="640" /></a></div><br /> <span style="font-family: Arial, sans-serif; white-space-collapse: preserve;">At TWiT, we excel at making our partner's ads stand out. </span><div><span id="docs-internal-guid-0b082dcf-7fff-1955-20f3-ec9d46be68ab"><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Our comprehensive continuity team includes:</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">★ **Copywriting**: Crafting compelling ad scripts to ensure your podcast ad stands out.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">★ **Graphics**: Enhancing your lower third graphics to captivate viewers of our content.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">★ **Production**: Shooting high-quality B-roll footage to leverage in your ad.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Our commitment to you with every paid minimum campaign:</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">★ Over-delivery of ad impressions through embedded placements.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">★ Prominent presence on our sponsor page, show episode page, and in our RSS feed description.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">★ Courtesy commercials available for use across all platforms except paid media.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">★ Social media promotion on TWiT's X, Facebook, and LinkedIn channels.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">★ Quarterly promotion in our weekly newsletter reaching over 14K fans.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">★ Inclusion in our RSS feed description for all shows published in Club TWiT, reaching over 11K fans.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Are you ready to grow with us? Reach out to us at advertise@twit.tv.</span></p><br /></span></div>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-18894571176955860942024-03-19T11:32:00.000-07:002024-03-19T11:32:45.590-07:00Top Five Ways You Can Support Your Favorite Podcasts/Podcast Networks<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEiYS-5MxYzBlfCAgp4l0x92esUxThbgVj1FgWbP8P4D6O5RlqA3y9er0EAY3am770VptzcjZoUYz0x4fv1ysRV1O9rfqHVm7Li1W93luh4gFsF79zmP68q20C4c-4L0n0tlvcoydM_ooSx18LEv__xmz6b78K_-3E2FA-m54KsXWHo7U3Bv6ZiWrzQLPU0" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="2048" data-original-width="2048" height="640" src="https://blogger.googleusercontent.com/img/a/AVvXsEiYS-5MxYzBlfCAgp4l0x92esUxThbgVj1FgWbP8P4D6O5RlqA3y9er0EAY3am770VptzcjZoUYz0x4fv1ysRV1O9rfqHVm7Li1W93luh4gFsF79zmP68q20C4c-4L0n0tlvcoydM_ooSx18LEv__xmz6b78K_-3E2FA-m54KsXWHo7U3Bv6ZiWrzQLPU0=w640-h640" width="640" /></a></div><span style="font-family: Arial, sans-serif; font-size: 11pt; white-space-collapse: preserve;"><p><span style="font-family: Arial, sans-serif; font-size: 11pt; white-space-collapse: preserve;"><br /></span></p>Here are the top five ways you can support your favorite podcasts/podcast networks:</span><p></p><span id="docs-internal-guid-43a39211-7fff-33c3-7bf0-b7a97573aec9"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Subscribe, subscribe, subscribe - and then listen/watch what you download. Remember, you can listen while cooking, exercising, driving, commuting, or doing a mundane task to keep your mind fresh, entertained, and educated.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Support podcast sponsors - simply visiting a sponsor's website and making a purchase is not enough. Use your podcast's offer code or visit their landing page so the podcaster gets credit. Less than 60% of TWiT's audience uses them based on our 2024 survey. If it were 100%, brands would know where you heard about them from.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Join podcast clubs or pay for your content. It costs money to make content. Have you ever heard how many people produce one episode of NPR's Upfirst? I understand they are public radio with deep pockets. Small/independent podcasters do more with less. Here at TWiT, we only have a handful of producers, and we produce fourteen shows. It takes the combined efforts of our hosts and producers to make it all happen, and they do not work for free. Fan support helps, especially since advertising has dwindled. TWiT fans can sign up here: </span><a href="https://twit.tv/clubtwit" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">https://twit.tv/clubtwit</span></a><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">. </span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Reshare your favorite podcast episodes on social or repost your favorite podcast's posts. By sharing content, you help increase awareness and introduce your followers to the content you love. TWiT fans can follow us on </span><a href="https://www.youtube.com/TWiT" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">YouTube</span></a><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">, </span><a href="https://www.facebook.com/TWiTNetwork/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">Facebook</span></a><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">, </span><a href="https://twitter.com/TWiT" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">X</span></a><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> (@TWiT), </span><a href="https://www.instagram.com/twit.tv/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">Instagram</span></a><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> (@twit.tv), </span><a href="https://www.tiktok.com/@twittok" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">TikTok</span></a><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> (@twittok), </span><a href="https://bsky.app/profile/twit.tv" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">Bluesky</span></a><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> (@twit.tv), or apply to join our </span><a href="https://twit.social/about" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">Mastodon</span></a><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Lastly, tell a friend! Word of mouth is one of the most powerful forms of advertising. If you enjoy content, tell a friend about it. Community is what makes podcasting great. Well, that and fantastic content.</span></p><br /><br /></span>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-65738079750904957712024-02-26T16:56:00.000-08:002024-02-26T16:56:14.173-08:00What it Takes to Measure a Podcast Campaign<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEiyWGUwXK51doMIFCX5FFoG2yg7rKd12t6LJhQ1mv7YVDeeQDoVVeRmLg-PNQ2Sq2jkLiJmsQ1PbwzPzxGiewElxstvlWvj1ACKr5Y93tWtBhe7hKS1lJMcAdH235qqahHBzsrPjipXiz2uZZcdjBRYu6aS-NdLzYW8eIIK58jkEVLkh88UsfD9VwGkK3g" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="1499" data-original-width="2000" height="480" src="https://blogger.googleusercontent.com/img/a/AVvXsEiyWGUwXK51doMIFCX5FFoG2yg7rKd12t6LJhQ1mv7YVDeeQDoVVeRmLg-PNQ2Sq2jkLiJmsQ1PbwzPzxGiewElxstvlWvj1ACKr5Y93tWtBhe7hKS1lJMcAdH235qqahHBzsrPjipXiz2uZZcdjBRYu6aS-NdLzYW8eIIK58jkEVLkh88UsfD9VwGkK3g=w640-h480" width="640" /></a></div><br /> <div><span style="font-family: Arial;">Here is what it takes to properly measure podcast campaigns:</span></div><div><span style="font-family: Arial;"><br /></span></div><div><span data-sheets-root="1" data-sheets-userformat="{"2":1319809,"3":{"1":0},"10":0,"11":4,"12":0,"16":11,"21":0,"23":1}" data-sheets-value="{"1":2,"2":"1. Set the expectation that podcast ads can take up to eight weeks to reach its greatest impact. Podcasts are on-demand, meaning fans download episodes and listen when they want to. You cannot expect to receive a lot of traction the day after a podcast ad drops. You have to give fans time to download an episode, listen to it and then act on it. Here at TWiT.tv the bulk of a show's downloads occur in the first few weeks and it doesn't mean it was heard immediately. That's why we set the expectation that every ad that drops takes eight weeks because you have to allow for this process to happen."}" style="font-family: Arial;">1. Set the expectation that podcast ads can take up to eight weeks to reach their most significant impact. Podcasts are on-demand, meaning fans download episodes and listen when they want to. You cannot expect to receive a lot of traction the day after a podcast ad drops. You must give fans time to download an episode, listen to it, and then act on it. Here at TWiT.tv, most of a show's downloads occur in the first few weeks, which doesn't mean it was heard immediately. That's why we set the expectation that every ad that drops takes eight weeks because you have to allow for this process to happen.</span></div><div><span data-sheets-root="1" data-sheets-userformat="{"2":1319809,"3":{"1":0},"10":0,"11":4,"12":0,"16":11,"21":0,"23":1}" data-sheets-value="{"1":2,"2":"1. Set the expectation that podcast ads can take up to eight weeks to reach its greatest impact. Podcasts are on-demand, meaning fans download episodes and listen when they want to. You cannot expect to receive a lot of traction the day after a podcast ad drops. You have to give fans time to download an episode, listen to it and then act on it. Here at TWiT.tv the bulk of a show's downloads occur in the first few weeks and it doesn't mean it was heard immediately. That's why we set the expectation that every ad that drops takes eight weeks because you have to allow for this process to happen."}" style="font-family: Arial;"><br /></span></div><div><span data-sheets-root="1" data-sheets-userformat="{"2":1319809,"3":{"1":0},"10":0,"11":4,"12":0,"16":11,"21":0,"23":1}" data-sheets-value="{"1":2,"2":"1. Set the expectation that podcast ads can take up to eight weeks to reach its greatest impact. Podcasts are on-demand, meaning fans download episodes and listen when they want to. You cannot expect to receive a lot of traction the day after a podcast ad drops. You have to give fans time to download an episode, listen to it and then act on it. Here at TWiT.tv the bulk of a show's downloads occur in the first few weeks and it doesn't mean it was heard immediately. That's why we set the expectation that every ad that drops takes eight weeks because you have to allow for this process to happen."}" style="font-family: Arial;">2. Review the ad impressions that are provided to you during the campaign. This will show you how many episodes have been downloaded and will give you an idea of when ads were served. At TWiT, we update our reporting documents every Friday with audio, video, and YouTube impressions. This provides brands with how many downloads have happened and how many more are needed to fully satisfy the contracted impressions.</span></div><div><span data-sheets-root="1" data-sheets-userformat="{"2":1319809,"3":{"1":0},"10":0,"11":4,"12":0,"16":11,"21":0,"23":1}" data-sheets-value="{"1":2,"2":"1. Set the expectation that podcast ads can take up to eight weeks to reach its greatest impact. Podcasts are on-demand, meaning fans download episodes and listen when they want to. You cannot expect to receive a lot of traction the day after a podcast ad drops. You have to give fans time to download an episode, listen to it and then act on it. Here at TWiT.tv the bulk of a show's downloads occur in the first few weeks and it doesn't mean it was heard immediately. That's why we set the expectation that every ad that drops takes eight weeks because you have to allow for this process to happen."}" style="font-family: Arial;"><br /></span></div><div><span data-sheets-root="1" data-sheets-userformat="{"2":1319809,"3":{"1":0},"10":0,"11":4,"12":0,"16":11,"21":0,"23":1}" data-sheets-value="{"1":2,"2":"1. Set the expectation that podcast ads can take up to eight weeks to reach its greatest impact. Podcasts are on-demand, meaning fans download episodes and listen when they want to. You cannot expect to receive a lot of traction the day after a podcast ad drops. You have to give fans time to download an episode, listen to it and then act on it. Here at TWiT.tv the bulk of a show's downloads occur in the first few weeks and it doesn't mean it was heard immediately. That's why we set the expectation that every ad that drops takes eight weeks because you have to allow for this process to happen."}" style="font-family: Arial;">3. If you set up a unique landing page or offer code, review these metrics and remember that podcasts are on-demand. It will take time for fans to act.</span></div><div><span data-sheets-root="1" data-sheets-userformat="{"2":1319809,"3":{"1":0},"10":0,"11":4,"12":0,"16":11,"21":0,"23":1}" data-sheets-value="{"1":2,"2":"1. Set the expectation that podcast ads can take up to eight weeks to reach its greatest impact. Podcasts are on-demand, meaning fans download episodes and listen when they want to. You cannot expect to receive a lot of traction the day after a podcast ad drops. You have to give fans time to download an episode, listen to it and then act on it. Here at TWiT.tv the bulk of a show's downloads occur in the first few weeks and it doesn't mean it was heard immediately. That's why we set the expectation that every ad that drops takes eight weeks because you have to allow for this process to happen."}" style="font-family: Arial;"><br /></span></div><div><span data-sheets-root="1" data-sheets-userformat="{"2":1319809,"3":{"1":0},"10":0,"11":4,"12":0,"16":11,"21":0,"23":1}" data-sheets-value="{"1":2,"2":"1. Set the expectation that podcast ads can take up to eight weeks to reach its greatest impact. Podcasts are on-demand, meaning fans download episodes and listen when they want to. You cannot expect to receive a lot of traction the day after a podcast ad drops. You have to give fans time to download an episode, listen to it and then act on it. Here at TWiT.tv the bulk of a show's downloads occur in the first few weeks and it doesn't mean it was heard immediately. That's why we set the expectation that every ad that drops takes eight weeks because you have to allow for this process to happen."}" style="font-family: Arial;">4. Use podcast ad tech. Here at TWiT, we offer Spotify Ad Analytics (SAA), which is free and tracks our audio episodes only. We also offer Podscribe because they track video and audio, but we do not cover the cost. Ad tech will provide brands with insights on who downloaded an episode with their ad in it. This allows brands to track an IP address for 60 days and match it to those who visited its website. Because SAA only tracks audio, we provide a gross-up to count video downloads. We highly recommend using ad tech to see the traction of how many unique listeners visited a brand's website. We highly recommend this at TWiT because our fans are tech-savvy and will not visit landing pages or search for offer codes to get a discount. Our fans will google the brand's name and go straight to their website, and most of the time the offer is the same as a landing page. This is where ad tech can help provide metrics on traffic because you honestly can't track offer codes/landing pages to measure traction.</span></div><div><span data-sheets-root="1" data-sheets-userformat="{"2":1319809,"3":{"1":0},"10":0,"11":4,"12":0,"16":11,"21":0,"23":1}" data-sheets-value="{"1":2,"2":"1. Set the expectation that podcast ads can take up to eight weeks to reach its greatest impact. Podcasts are on-demand, meaning fans download episodes and listen when they want to. You cannot expect to receive a lot of traction the day after a podcast ad drops. You have to give fans time to download an episode, listen to it and then act on it. Here at TWiT.tv the bulk of a show's downloads occur in the first few weeks and it doesn't mean it was heard immediately. That's why we set the expectation that every ad that drops takes eight weeks because you have to allow for this process to happen."}" style="font-family: Arial;"><br /></span></div><div><span data-sheets-root="1" data-sheets-userformat="{"2":1319809,"3":{"1":0},"10":0,"11":4,"12":0,"16":11,"21":0,"23":1}" data-sheets-value="{"1":2,"2":"1. Set the expectation that podcast ads can take up to eight weeks to reach its greatest impact. Podcasts are on-demand, meaning fans download episodes and listen when they want to. You cannot expect to receive a lot of traction the day after a podcast ad drops. You have to give fans time to download an episode, listen to it and then act on it. Here at TWiT.tv the bulk of a show's downloads occur in the first few weeks and it doesn't mean it was heard immediately. That's why we set the expectation that every ad that drops takes eight weeks because you have to allow for this process to happen."}" style="font-family: Arial;">5. Advertise elsewhere. Be sure to pair your podcast campaign with other forms of advertising because it can take 7 - 15 touchpoints to convert a fan into a client. We recommend advertising in other podcasts, radio, TV, newsletters, social media, banners, and Google ads.</span></div><div><span data-sheets-root="1" data-sheets-userformat="{"2":1319809,"3":{"1":0},"10":0,"11":4,"12":0,"16":11,"21":0,"23":1}" data-sheets-value="{"1":2,"2":"1. Set the expectation that podcast ads can take up to eight weeks to reach its greatest impact. Podcasts are on-demand, meaning fans download episodes and listen when they want to. You cannot expect to receive a lot of traction the day after a podcast ad drops. You have to give fans time to download an episode, listen to it and then act on it. Here at TWiT.tv the bulk of a show's downloads occur in the first few weeks and it doesn't mean it was heard immediately. That's why we set the expectation that every ad that drops takes eight weeks because you have to allow for this process to happen."}" style="font-family: Arial;"><br /></span></div><div><span data-sheets-root="1" data-sheets-userformat="{"2":1319809,"3":{"1":0},"10":0,"11":4,"12":0,"16":11,"21":0,"23":1}" data-sheets-value="{"1":2,"2":"1. Set the expectation that podcast ads can take up to eight weeks to reach its greatest impact. Podcasts are on-demand, meaning fans download episodes and listen when they want to. You cannot expect to receive a lot of traction the day after a podcast ad drops. You have to give fans time to download an episode, listen to it and then act on it. Here at TWiT.tv the bulk of a show's downloads occur in the first few weeks and it doesn't mean it was heard immediately. That's why we set the expectation that every ad that drops takes eight weeks because you have to allow for this process to happen."}" style="font-family: Arial;">6. Brands must implement post-purchase surveys. This is the one tool left out of several campaigns, and it must be there. We recommend Faring.co, and there are plenty of others. This will show brands where fans heard about them after making the purchase.</span></div><div><span data-sheets-root="1" data-sheets-userformat="{"2":1319809,"3":{"1":0},"10":0,"11":4,"12":0,"16":11,"21":0,"23":1}" data-sheets-value="{"1":2,"2":"1. Set the expectation that podcast ads can take up to eight weeks to reach its greatest impact. Podcasts are on-demand, meaning fans download episodes and listen when they want to. You cannot expect to receive a lot of traction the day after a podcast ad drops. You have to give fans time to download an episode, listen to it and then act on it. Here at TWiT.tv the bulk of a show's downloads occur in the first few weeks and it doesn't mean it was heard immediately. That's why we set the expectation that every ad that drops takes eight weeks because you have to allow for this process to happen."}" style="font-family: Arial;"><br /></span></div><div><span data-sheets-root="1" data-sheets-userformat="{"2":1319809,"3":{"1":0},"10":0,"11":4,"12":0,"16":11,"21":0,"23":1}" data-sheets-value="{"1":2,"2":"1. Set the expectation that podcast ads can take up to eight weeks to reach its greatest impact. Podcasts are on-demand, meaning fans download episodes and listen when they want to. You cannot expect to receive a lot of traction the day after a podcast ad drops. You have to give fans time to download an episode, listen to it and then act on it. Here at TWiT.tv the bulk of a show's downloads occur in the first few weeks and it doesn't mean it was heard immediately. That's why we set the expectation that every ad that drops takes eight weeks because you have to allow for this process to happen."}" style="font-family: Arial;">Therefore, it takes more than one tool to gauge the success of a podcast campaign. We understand that ad tech can be invasive, and some brands choose to leave this out. That's fine so long as you implement all the other tools. If not, consider your podcast campaign to be a branding campaign because you cannot focus on one metric. It takes multiple tools to truly gauge the success of a campaign. If you sign up for a test utilizing these tools and you see traction, my recommendation is to renew for the next quarter because you are reaching fans who are interested in your brand, and traction/conversions should continue to increase.</span></div><div><span data-sheets-root="1" data-sheets-userformat="{"2":1319809,"3":{"1":0},"10":0,"11":4,"12":0,"16":11,"21":0,"23":1}" data-sheets-value="{"1":2,"2":"1. Set the expectation that podcast ads can take up to eight weeks to reach its greatest impact. Podcasts are on-demand, meaning fans download episodes and listen when they want to. You cannot expect to receive a lot of traction the day after a podcast ad drops. You have to give fans time to download an episode, listen to it and then act on it. Here at TWiT.tv the bulk of a show's downloads occur in the first few weeks and it doesn't mean it was heard immediately. That's why we set the expectation that every ad that drops takes eight weeks because you have to allow for this process to happen."}" style="font-family: Arial;"><br /></span></div><div><span data-sheets-root="1" data-sheets-userformat="{"2":1319809,"3":{"1":0},"10":0,"11":4,"12":0,"16":11,"21":0,"23":1}" data-sheets-value="{"1":2,"2":"1. Set the expectation that podcast ads can take up to eight weeks to reach its greatest impact. Podcasts are on-demand, meaning fans download episodes and listen when they want to. You cannot expect to receive a lot of traction the day after a podcast ad drops. You have to give fans time to download an episode, listen to it and then act on it. Here at TWiT.tv the bulk of a show's downloads occur in the first few weeks and it doesn't mean it was heard immediately. That's why we set the expectation that every ad that drops takes eight weeks because you have to allow for this process to happen."}" style="font-family: Arial;">If you are interested in partnering with us, then please reach out to advertise@twit.tv, and let's schedule a call to discuss your growth goals.</span></div><div><p></p></div>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-57000289818269203032024-02-21T12:34:00.000-08:002024-02-21T12:34:09.312-08:00Host-Read Ads Stand Out<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEh90rHMo0or7ZYa7D9Z4PH-aZGUPgti0iCncjklBQcveCCaqw_2e9OojtpPHxyb6K5DSTk5dDkMKfFBdVno9TNYdDrX7MFenXKtCsdgTMEym4C9c66HJHMwUnPV1eQ5-JSo-LEI4fXqT1f7z1nTvU9WOlKd-VG3vccaBuNxDTz3qrsA7OCxc8r6M-bLaaU" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="1299" data-original-width="2309" height="360" src="https://blogger.googleusercontent.com/img/a/AVvXsEh90rHMo0or7ZYa7D9Z4PH-aZGUPgti0iCncjklBQcveCCaqw_2e9OojtpPHxyb6K5DSTk5dDkMKfFBdVno9TNYdDrX7MFenXKtCsdgTMEym4C9c66HJHMwUnPV1eQ5-JSo-LEI4fXqT1f7z1nTvU9WOlKd-VG3vccaBuNxDTz3qrsA7OCxc8r6M-bLaaU=w640-h360" width="640" /></a></div><br /> <p></p><div><span data-sheets-root="1" data-sheets-userformat="{"2":9101,"3":{"1":0},"5":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"Host-read ads are superior to voice talent ads in podcast advertising. My podcast, Host-Read Ads was created about a year ago to educate brands about this. \t\n\nEven spotify admits that host-read ads outperform other ads due to the audience's emotional connection and trust in the host. As podcast advertising gained popularity, host-read ads became advertisers' preferred format, however, voice talent podcast ads (read by actors and producers) have become increasingly popular with agencies. \n\n Here are three reasons why you need to prioritize networks that offer host-read ads over voice talent ads:\n\n1. The audience prefers to hear the ad read from the host, not from someone else. Listeners will pay closer attention to a host-read ad.\n\n2. A host-read ad is more effective in creating an emotional connection with the audience because they trust the host with content, so they will trust the host with an ad read.\t\t\t \t\t\n\n3. A longer interstitial host-read ad allows hosts to tell an engaging story about the brand, including testimonials, features and benefits, and a compelling reason why a listener would want to consider the brand. This drive conversions.\n\nBrands may want to scale with voice talent ads due to their generally lower cost, however they are not equal to host-read ads in response or pricing.\n"}" style="font-family: Arial;">Host-read ads are superior to voice talent ads in podcast advertising. My podcast, Host-Read Ads, was created about a year ago to educate brands about this.<br /><br />Even Spotify admits that host-read ads outperform other ads due to the audience's emotional connection and trust in the host. As podcast advertising gained popularity, host-read ads became advertisers' preferred format. However, voice talent podcast ads (read by actors and producers) have become increasingly popular with agencies.<br /><br />Here are three reasons why you need to prioritize networks that offer host-read ads over voice talent ads:<br /><br />1. The audience prefers to hear the ad read from the host, not from someone else. Listeners will pay closer attention to a host-read ad.<br /><br />2. A host-read ad is more effective in creating an emotional connection with the audience because they trust the host with content, so they will trust the host with an ad read.<br /><br />3. A longer interstitial host-read ad allows hosts to tell an engaging story about the brand, including testimonials, features and benefits, and a compelling reason why a listener would want to consider the brand. This drive conversions.<br /><br />Brands may want to scale with voice talent ads due to their lower cost; however, they differ from host-read ads in response and pricing.<br /></span></div>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-15002649591880758672024-01-09T17:21:00.000-08:002024-01-09T17:21:44.348-08:00Podcast Ad Copy Must Have a Compelling CTA<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEg-jYKG_8_gj27UouiPrFV-_Y9Mj3bUQGasjCH9y-CqRGm3C-qjwWyJIkQL5FI1pjNTWJTHZZeuTD-QR5Oy7uZv0UjoYqEGHLE7BQTWlrVCCIQwF_UOAArmsc17OqN9aDhHBCvv6Qoot_aQs4Tq5ED0MKuiPZoIcb2DLhgDE910iExDlyUAUmtM4FIoi94" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="1732" data-original-width="1732" height="640" src="https://blogger.googleusercontent.com/img/a/AVvXsEg-jYKG_8_gj27UouiPrFV-_Y9Mj3bUQGasjCH9y-CqRGm3C-qjwWyJIkQL5FI1pjNTWJTHZZeuTD-QR5Oy7uZv0UjoYqEGHLE7BQTWlrVCCIQwF_UOAArmsc17OqN9aDhHBCvv6Qoot_aQs4Tq5ED0MKuiPZoIcb2DLhgDE910iExDlyUAUmtM4FIoi94=w640-h640" width="640" /></a></div><br /><span style="font-family: Arial;">According to Google, there are over 5 million podcasts with over 70 million episodes between them as of 2023. Spotify alone has around 5 million podcast titles on its platform. This is a HUGE amount, considering our podcast network holds 18 of the 20 years podcasting has been around. Let this sink in: millions of podcasts are out there, so why would a brand use an archaic Call-To-Action to attract attention?</span><p></p><p><span data-sheets-root="1" data-sheets-userformat="{"2":9101,"3":{"1":0},"5":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"According to Google, there are over 5 million podcasts with over 70 million episodes between them as of 2023. Spotify alone has around 5 million podcast titles on its platform. This is a HUGE amount considering our podcast network holds 18 of the 20 years podcasting has been around. Let this sink in: there are millions of podcasts out there, so why would a brand use an archaic Call-To-Action to attract attention? \n \nWhen it comes to your brand's CTA, you must consider this: \n \n1. Is your brand in a crowded space? Brands need to be aware of their competition and decide if they want to take on established business clientele OR go after new business. It is important to think about your strategy and identify who you want to target before looking for podcast networks to advertise with. Brands must identify specifically who they want to reach - industry, job title, company size, etc. \n \n2. What sets your product/service apart from competitors? Focus on case studies, the features, and the benefits of why your product/service can be trusted - will it save time, money, clients, and more? If you think your brand is the best, you must deliver this to podcast audiences. \n \n3. Give podcast audiences time to test your product/service OR offer a discount. Examples: 30-day free trial, 10% off an annual purchase, 3 months free with an annual purchase, 30% off your first order, and 10% off thereafter, etc. Be sure your CTA is compelling AND something you can live with for a long time or be explicit on how long the sale will be for. Always air on the side of generosity, it will pay off tenfold when purchasers recall your brand. \n \nBrands need to spend identifying who their target client is and what they want to say to them, before buying podcast ads. \n \nTWiT.tv has been around since 2005 and we help our partners meet their growth goals. If you are interested in advertising with us because you want the gold standard then please email advertise@twit.tv and we will get back to you ASAP. "}" style="font-family: Arial;"><br />When it comes to your brand's CTA, you must consider this:<br /><br />1. Is your brand in a crowded space? Brands need to be aware of their competition and decide whether to take on established clientele OR go after new business. It is essential to think about your strategy and identify who you want to target before looking for podcast networks to advertise with. Brands must determine who they want to reach - industry, job title, company size, etc.<br /><br />2. What sets your product/service apart from competitors? Focus on case studies, the features, and the benefits of why your product/service can be trusted - will it save time, money, clients, and more? If you think your brand is the best, you must deliver this to podcast audiences.<br /><br />3. Give podcast audiences time to test your product/service OR offer a discount. Examples: 30-day free trial, 10% off an annual purchase, 3 months free with a yearly purchase, 30% off your first order, and 10% off after that, etc. Be sure your CTA is compelling AND something you can live with for a long time, or be explicit on how long the sale will last. Always air on the side of generosity. It will pay off tenfold when purchasers recall your brand.<br /><br />Brands need to identify their target client and what they want to say to them before buying podcast ads.<br /><br />TWiT.tv has been around since 2005, and we help our partners meet their growth goals. If you are interested in advertising with us because you want the gold standard, please email advertise@twit.tv, and we will get back to you ASAP.</span></p><p><span data-sheets-root="1" data-sheets-userformat="{"2":9101,"3":{"1":0},"5":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"According to Google, there are over 5 million podcasts with over 70 million episodes between them as of 2023. Spotify alone has around 5 million podcast titles on its platform. This is a HUGE amount considering our podcast network holds 18 of the 20 years podcasting has been around. Let this sink in: there are millions of podcasts out there, so why would a brand use an archaic Call-To-Action to attract attention? \n \nWhen it comes to your brand's CTA, you must consider this: \n \n1. Is your brand in a crowded space? Brands need to be aware of their competition and decide if they want to take on established business clientele OR go after new business. It is important to think about your strategy and identify who you want to target before looking for podcast networks to advertise with. Brands must identify specifically who they want to reach - industry, job title, company size, etc. \n \n2. What sets your product/service apart from competitors? Focus on case studies, the features, and the benefits of why your product/service can be trusted - will it save time, money, clients, and more? If you think your brand is the best, you must deliver this to podcast audiences. \n \n3. Give podcast audiences time to test your product/service OR offer a discount. Examples: 30-day free trial, 10% off an annual purchase, 3 months free with an annual purchase, 30% off your first order, and 10% off thereafter, etc. Be sure your CTA is compelling AND something you can live with for a long time or be explicit on how long the sale will be for. Always air on the side of generosity, it will pay off tenfold when purchasers recall your brand. \n \nBrands need to spend identifying who their target client is and what they want to say to them, before buying podcast ads. \n \nTWiT.tv has been around since 2005 and we help our partners meet their growth goals. If you are interested in advertising with us because you want the gold standard then please email advertise@twit.tv and we will get back to you ASAP. "}" style="font-family: Arial;"><br /></span></p><p><span data-sheets-root="1" data-sheets-userformat="{"2":9101,"3":{"1":0},"5":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"According to Google, there are over 5 million podcasts with over 70 million episodes between them as of 2023. Spotify alone has around 5 million podcast titles on its platform. This is a HUGE amount considering our podcast network holds 18 of the 20 years podcasting has been around. Let this sink in: there are millions of podcasts out there, so why would a brand use an archaic Call-To-Action to attract attention? \n \nWhen it comes to your brand's CTA, you must consider this: \n \n1. Is your brand in a crowded space? Brands need to be aware of their competition and decide if they want to take on established business clientele OR go after new business. It is important to think about your strategy and identify who you want to target before looking for podcast networks to advertise with. Brands must identify specifically who they want to reach - industry, job title, company size, etc. \n \n2. What sets your product/service apart from competitors? Focus on case studies, the features, and the benefits of why your product/service can be trusted - will it save time, money, clients, and more? If you think your brand is the best, you must deliver this to podcast audiences. \n \n3. Give podcast audiences time to test your product/service OR offer a discount. Examples: 30-day free trial, 10% off an annual purchase, 3 months free with an annual purchase, 30% off your first order, and 10% off thereafter, etc. Be sure your CTA is compelling AND something you can live with for a long time or be explicit on how long the sale will be for. Always air on the side of generosity, it will pay off tenfold when purchasers recall your brand. \n \nBrands need to spend identifying who their target client is and what they want to say to them, before buying podcast ads. \n \nTWiT.tv has been around since 2005 and we help our partners meet their growth goals. If you are interested in advertising with us because you want the gold standard then please email advertise@twit.tv and we will get back to you ASAP. "}" style="font-family: Arial;"><br /></span></p><p><span data-sheets-root="1" data-sheets-userformat="{"2":9101,"3":{"1":0},"5":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"According to Google, there are over 5 million podcasts with over 70 million episodes between them as of 2023. Spotify alone has around 5 million podcast titles on its platform. This is a HUGE amount considering our podcast network holds 18 of the 20 years podcasting has been around. Let this sink in: there are millions of podcasts out there, so why would a brand use an archaic Call-To-Action to attract attention? \n \nWhen it comes to your brand's CTA, you must consider this: \n \n1. Is your brand in a crowded space? Brands need to be aware of their competition and decide if they want to take on established business clientele OR go after new business. It is important to think about your strategy and identify who you want to target before looking for podcast networks to advertise with. Brands must identify specifically who they want to reach - industry, job title, company size, etc. \n \n2. What sets your product/service apart from competitors? Focus on case studies, the features, and the benefits of why your product/service can be trusted - will it save time, money, clients, and more? If you think your brand is the best, you must deliver this to podcast audiences. \n \n3. Give podcast audiences time to test your product/service OR offer a discount. Examples: 30-day free trial, 10% off an annual purchase, 3 months free with an annual purchase, 30% off your first order, and 10% off thereafter, etc. Be sure your CTA is compelling AND something you can live with for a long time or be explicit on how long the sale will be for. Always air on the side of generosity, it will pay off tenfold when purchasers recall your brand. \n \nBrands need to spend identifying who their target client is and what they want to say to them, before buying podcast ads. \n \nTWiT.tv has been around since 2005 and we help our partners meet their growth goals. If you are interested in advertising with us because you want the gold standard then please email advertise@twit.tv and we will get back to you ASAP. "}" style="font-family: Arial;"><br /></span></p><p><span data-sheets-root="1" data-sheets-userformat="{"2":9101,"3":{"1":0},"5":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"According to Google, there are over 5 million podcasts with over 70 million episodes between them as of 2023. Spotify alone has around 5 million podcast titles on its platform. This is a HUGE amount considering our podcast network holds 18 of the 20 years podcasting has been around. Let this sink in: there are millions of podcasts out there, so why would a brand use an archaic Call-To-Action to attract attention? \n \nWhen it comes to your brand's CTA, you must consider this: \n \n1. Is your brand in a crowded space? Brands need to be aware of their competition and decide if they want to take on established business clientele OR go after new business. It is important to think about your strategy and identify who you want to target before looking for podcast networks to advertise with. Brands must identify specifically who they want to reach - industry, job title, company size, etc. \n \n2. What sets your product/service apart from competitors? Focus on case studies, the features, and the benefits of why your product/service can be trusted - will it save time, money, clients, and more? If you think your brand is the best, you must deliver this to podcast audiences. \n \n3. Give podcast audiences time to test your product/service OR offer a discount. Examples: 30-day free trial, 10% off an annual purchase, 3 months free with an annual purchase, 30% off your first order, and 10% off thereafter, etc. Be sure your CTA is compelling AND something you can live with for a long time or be explicit on how long the sale will be for. Always air on the side of generosity, it will pay off tenfold when purchasers recall your brand. \n \nBrands need to spend identifying who their target client is and what they want to say to them, before buying podcast ads. \n \nTWiT.tv has been around since 2005 and we help our partners meet their growth goals. If you are interested in advertising with us because you want the gold standard then please email advertise@twit.tv and we will get back to you ASAP. "}" style="font-family: Arial;"><br /></span></p><p><span data-sheets-root="1" data-sheets-userformat="{"2":9101,"3":{"1":0},"5":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"According to Google, there are over 5 million podcasts with over 70 million episodes between them as of 2023. Spotify alone has around 5 million podcast titles on its platform. This is a HUGE amount considering our podcast network holds 18 of the 20 years podcasting has been around. Let this sink in: there are millions of podcasts out there, so why would a brand use an archaic Call-To-Action to attract attention? \n \nWhen it comes to your brand's CTA, you must consider this: \n \n1. Is your brand in a crowded space? Brands need to be aware of their competition and decide if they want to take on established business clientele OR go after new business. It is important to think about your strategy and identify who you want to target before looking for podcast networks to advertise with. Brands must identify specifically who they want to reach - industry, job title, company size, etc. \n \n2. What sets your product/service apart from competitors? Focus on case studies, the features, and the benefits of why your product/service can be trusted - will it save time, money, clients, and more? If you think your brand is the best, you must deliver this to podcast audiences. \n \n3. Give podcast audiences time to test your product/service OR offer a discount. Examples: 30-day free trial, 10% off an annual purchase, 3 months free with an annual purchase, 30% off your first order, and 10% off thereafter, etc. Be sure your CTA is compelling AND something you can live with for a long time or be explicit on how long the sale will be for. Always air on the side of generosity, it will pay off tenfold when purchasers recall your brand. \n \nBrands need to spend identifying who their target client is and what they want to say to them, before buying podcast ads. \n \nTWiT.tv has been around since 2005 and we help our partners meet their growth goals. If you are interested in advertising with us because you want the gold standard then please email advertise@twit.tv and we will get back to you ASAP. "}" style="font-family: Arial;"><br /></span></p><p><span data-sheets-root="1" data-sheets-userformat="{"2":9101,"3":{"1":0},"5":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"According to Google, there are over 5 million podcasts with over 70 million episodes between them as of 2023. Spotify alone has around 5 million podcast titles on its platform. This is a HUGE amount considering our podcast network holds 18 of the 20 years podcasting has been around. Let this sink in: there are millions of podcasts out there, so why would a brand use an archaic Call-To-Action to attract attention? \n \nWhen it comes to your brand's CTA, you must consider this: \n \n1. Is your brand in a crowded space? Brands need to be aware of their competition and decide if they want to take on established business clientele OR go after new business. It is important to think about your strategy and identify who you want to target before looking for podcast networks to advertise with. Brands must identify specifically who they want to reach - industry, job title, company size, etc. \n \n2. What sets your product/service apart from competitors? Focus on case studies, the features, and the benefits of why your product/service can be trusted - will it save time, money, clients, and more? If you think your brand is the best, you must deliver this to podcast audiences. \n \n3. Give podcast audiences time to test your product/service OR offer a discount. Examples: 30-day free trial, 10% off an annual purchase, 3 months free with an annual purchase, 30% off your first order, and 10% off thereafter, etc. Be sure your CTA is compelling AND something you can live with for a long time or be explicit on how long the sale will be for. Always air on the side of generosity, it will pay off tenfold when purchasers recall your brand. \n \nBrands need to spend identifying who their target client is and what they want to say to them, before buying podcast ads. \n \nTWiT.tv has been around since 2005 and we help our partners meet their growth goals. If you are interested in advertising with us because you want the gold standard then please email advertise@twit.tv and we will get back to you ASAP. "}" style="font-family: Arial;"><br /></span></p><p><span data-sheets-root="1" data-sheets-userformat="{"2":9101,"3":{"1":0},"5":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"According to Google, there are over 5 million podcasts with over 70 million episodes between them as of 2023. Spotify alone has around 5 million podcast titles on its platform. This is a HUGE amount considering our podcast network holds 18 of the 20 years podcasting has been around. Let this sink in: there are millions of podcasts out there, so why would a brand use an archaic Call-To-Action to attract attention? \n \nWhen it comes to your brand's CTA, you must consider this: \n \n1. Is your brand in a crowded space? Brands need to be aware of their competition and decide if they want to take on established business clientele OR go after new business. It is important to think about your strategy and identify who you want to target before looking for podcast networks to advertise with. Brands must identify specifically who they want to reach - industry, job title, company size, etc. \n \n2. What sets your product/service apart from competitors? Focus on case studies, the features, and the benefits of why your product/service can be trusted - will it save time, money, clients, and more? If you think your brand is the best, you must deliver this to podcast audiences. \n \n3. Give podcast audiences time to test your product/service OR offer a discount. Examples: 30-day free trial, 10% off an annual purchase, 3 months free with an annual purchase, 30% off your first order, and 10% off thereafter, etc. Be sure your CTA is compelling AND something you can live with for a long time or be explicit on how long the sale will be for. Always air on the side of generosity, it will pay off tenfold when purchasers recall your brand. \n \nBrands need to spend identifying who their target client is and what they want to say to them, before buying podcast ads. \n \nTWiT.tv has been around since 2005 and we help our partners meet their growth goals. If you are interested in advertising with us because you want the gold standard then please email advertise@twit.tv and we will get back to you ASAP. "}" style="font-family: Arial;"><br /></span></p>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-12612906870796207722023-12-18T14:42:00.000-08:002023-12-18T14:42:37.287-08:00Sales Tip - Listen, Learn and Practice Your Skills<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5MPXsvffed-55wGOJQkwqT0fpI1UmNcaNE4NVLZ7xGlf0ZSLtuQs-c3TTHde4pZseKjYyR4tNWoXorsj1hOIbANc7yeA48MwEH0S1o_AroWgCQfpxsnTNGhBy1wYd31etcOn_7xvvo-UOr6oqLUPPbM-VYdnu0VIxCHIEeratAORZgPLlPtGlSeSTezI/s2121/Skills.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1414" data-original-width="2121" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5MPXsvffed-55wGOJQkwqT0fpI1UmNcaNE4NVLZ7xGlf0ZSLtuQs-c3TTHde4pZseKjYyR4tNWoXorsj1hOIbANc7yeA48MwEH0S1o_AroWgCQfpxsnTNGhBy1wYd31etcOn_7xvvo-UOr6oqLUPPbM-VYdnu0VIxCHIEeratAORZgPLlPtGlSeSTezI/w640-h426/Skills.jpg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><span style="font-family: arial;">I will always emphasize the importance of continuous skill expansion, practice, and knowledge improvement for ongoing success in sales. When I started in sales and was buying podcasts for direct clients, I was only asked how much money I had to spend and that they would tell me what to buy. I was not asked questions like what are your growth goals, who are you trying to reach, etc. Therefore everyone needs to remember that sales is about being the guide for a brand on helping them reach their growth goals.</span><p></p><p><span style="font-family: arial;">Stay relevant in sales with my five tips:</span></p><span data-sheets-root="1" data-sheets-userformat="{"2":9101,"3":{"1":0},"5":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"I want to emphasize the importance of continuous skill expansion, practice, and knowledge improvement for ongoing success in sales. Stay relevant in sales with my four tips:\n\n1. Listen to podcasts that enhance selling skills, such as \"The Advanced Selling Podcast,\" to learn and reinforce new skills relevant to your industry.\n\n2. Engage in networking and join sales groups online or in person, like those on LinkedIn, to meet others in the sales space, learn from their processes, and brainstorm ideas.\n\n3. Consider hiring a sales coach or finding a mentor to challenge you, keep you relevant, and further expand your skills.\n\n4. Remember that sales are not all about pitching; it's about solving problems for others. When prospecting for new business, focus on listening to potential clients and understanding their needs to increase your chances of success.\n "}"><span style="font-family: arial;">1. Listen to podcasts that enhance selling skills, such as "The Advanced Selling Podcast," to learn and reinforce new skills relevant to your industry.</span></span><div><span data-sheets-root="1" data-sheets-userformat="{"2":9101,"3":{"1":0},"5":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"I want to emphasize the importance of continuous skill expansion, practice, and knowledge improvement for ongoing success in sales. Stay relevant in sales with my four tips:\n\n1. Listen to podcasts that enhance selling skills, such as \"The Advanced Selling Podcast,\" to learn and reinforce new skills relevant to your industry.\n\n2. Engage in networking and join sales groups online or in person, like those on LinkedIn, to meet others in the sales space, learn from their processes, and brainstorm ideas.\n\n3. Consider hiring a sales coach or finding a mentor to challenge you, keep you relevant, and further expand your skills.\n\n4. Remember that sales are not all about pitching; it's about solving problems for others. When prospecting for new business, focus on listening to potential clients and understanding their needs to increase your chances of success.\n "}"><span style="font-family: arial;"><br /></span></span></div><div><span data-sheets-root="1" data-sheets-userformat="{"2":9101,"3":{"1":0},"5":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"I want to emphasize the importance of continuous skill expansion, practice, and knowledge improvement for ongoing success in sales. Stay relevant in sales with my four tips:\n\n1. Listen to podcasts that enhance selling skills, such as \"The Advanced Selling Podcast,\" to learn and reinforce new skills relevant to your industry.\n\n2. Engage in networking and join sales groups online or in person, like those on LinkedIn, to meet others in the sales space, learn from their processes, and brainstorm ideas.\n\n3. Consider hiring a sales coach or finding a mentor to challenge you, keep you relevant, and further expand your skills.\n\n4. Remember that sales are not all about pitching; it's about solving problems for others. When prospecting for new business, focus on listening to potential clients and understanding their needs to increase your chances of success.\n "}"><span style="font-family: arial;">2. Read books on improving your sales and communication skills and on active listening.<br /><br />3. Engage in networking and join sales groups online or in person, like those on LinkedIn, to meet others in the sales space, learn from their processes, and brainstorm ideas.<br /><br />4. Consider hiring a sales coach or finding a mentor to challenge you, keep your skills relevant, and expand your skills.</span></span></div><div><span data-sheets-root="1" data-sheets-userformat="{"2":9101,"3":{"1":0},"5":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"I want to emphasize the importance of continuous skill expansion, practice, and knowledge improvement for ongoing success in sales. Stay relevant in sales with my four tips:\n\n1. Listen to podcasts that enhance selling skills, such as \"The Advanced Selling Podcast,\" to learn and reinforce new skills relevant to your industry.\n\n2. Engage in networking and join sales groups online or in person, like those on LinkedIn, to meet others in the sales space, learn from their processes, and brainstorm ideas.\n\n3. Consider hiring a sales coach or finding a mentor to challenge you, keep you relevant, and further expand your skills.\n\n4. Remember that sales are not all about pitching; it's about solving problems for others. When prospecting for new business, focus on listening to potential clients and understanding their needs to increase your chances of success.\n "}"><span style="font-family: arial;"><br /></span></span></div><div><span data-sheets-root="1" data-sheets-userformat="{"2":9101,"3":{"1":0},"5":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"I want to emphasize the importance of continuous skill expansion, practice, and knowledge improvement for ongoing success in sales. Stay relevant in sales with my four tips:\n\n1. Listen to podcasts that enhance selling skills, such as \"The Advanced Selling Podcast,\" to learn and reinforce new skills relevant to your industry.\n\n2. Engage in networking and join sales groups online or in person, like those on LinkedIn, to meet others in the sales space, learn from their processes, and brainstorm ideas.\n\n3. Consider hiring a sales coach or finding a mentor to challenge you, keep you relevant, and further expand your skills.\n\n4. Remember that sales are not all about pitching; it's about solving problems for others. When prospecting for new business, focus on listening to potential clients and understanding their needs to increase your chances of success.\n "}"><span style="font-family: arial;">5. Practice pitching with other salespeople.<br /><br />Remember that sales are not all about pitching or selling. It is genuinely about solving problems for others and guiding them to success. When prospecting for new business, focus on listening to potential clients and understanding their needs to increase your chances of working with new partners.</span><br /></span></div><div><br /></div><div><span data-sheets-root="1" data-sheets-userformat="{"2":9101,"3":{"1":0},"5":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"I want to emphasize the importance of continuous skill expansion, practice, and knowledge improvement for ongoing success in sales. Stay relevant in sales with my four tips:\n\n1. Listen to podcasts that enhance selling skills, such as \"The Advanced Selling Podcast,\" to learn and reinforce new skills relevant to your industry.\n\n2. Engage in networking and join sales groups online or in person, like those on LinkedIn, to meet others in the sales space, learn from their processes, and brainstorm ideas.\n\n3. Consider hiring a sales coach or finding a mentor to challenge you, keep you relevant, and further expand your skills.\n\n4. Remember that sales are not all about pitching; it's about solving problems for others. When prospecting for new business, focus on listening to potential clients and understanding their needs to increase your chances of success.\n "}"><span style="font-family: arial;"><br /></span></span></div><div><span data-sheets-root="1" data-sheets-userformat="{"2":9101,"3":{"1":0},"5":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"I want to emphasize the importance of continuous skill expansion, practice, and knowledge improvement for ongoing success in sales. Stay relevant in sales with my four tips:\n\n1. Listen to podcasts that enhance selling skills, such as \"The Advanced Selling Podcast,\" to learn and reinforce new skills relevant to your industry.\n\n2. Engage in networking and join sales groups online or in person, like those on LinkedIn, to meet others in the sales space, learn from their processes, and brainstorm ideas.\n\n3. Consider hiring a sales coach or finding a mentor to challenge you, keep you relevant, and further expand your skills.\n\n4. Remember that sales are not all about pitching; it's about solving problems for others. When prospecting for new business, focus on listening to potential clients and understanding their needs to increase your chances of success.\n "}"><span style="font-family: arial;"><br /></span></span></div>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-39831387900541723012023-12-13T13:32:00.000-08:002023-12-13T13:32:15.840-08:00Understanding and Measuring the Success of Your Podcast Campaigns<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgP4135ratMbNarAgbLw-LW1M7msDjq7eIg8IOM2eeUmQC4NQVJ6BDF9QFmrJpFGI8KG42kR-6TLnMbTqiqqYbanJ7vEBvePOQkMDrtuYTTNVxi3AwHlji_HulUuJsw8U28pYhytGSGQAyNMHbnITYBM2pQvjO-UBIeiGp8C1AVs5MFwCzWxyB6JNPaYds" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="1414" data-original-width="2121" height="426" src="https://blogger.googleusercontent.com/img/a/AVvXsEgP4135ratMbNarAgbLw-LW1M7msDjq7eIg8IOM2eeUmQC4NQVJ6BDF9QFmrJpFGI8KG42kR-6TLnMbTqiqqYbanJ7vEBvePOQkMDrtuYTTNVxi3AwHlji_HulUuJsw8U28pYhytGSGQAyNMHbnITYBM2pQvjO-UBIeiGp8C1AVs5MFwCzWxyB6JNPaYds=w640-h426" width="640" /></a></div><br /> <span style="font-family: Arial;">I've realized that many of our partners and brands often need help to measure the success of a podcast campaign. It can be a complex process, requiring multiple tools to get it right. So, it's time to dive back into this topic and shed some light on the intricacies involved.</span><p></p><p><span data-sheets-root="1" data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"I've realized that many of our partners and brands often need help to measure the success of a podcast campaign. It's not always a straightforward process, requiring multiple tools to get it right. So, it's time to dive back into this topic and shed some light on the intricacies involved.\n\nFirstly, let me give you a little context. Our network caters to a unique audience: they are tech-savvy, security and privacy-focused, affluent, and highly educated. These folks live and breathe tech, and they demand a different kind of approach. Traditional marketing tactics won't easily sway them. Instead, they require something more sophisticated that respects their tech-literate nature and privacy-conscious mindset.\n\nNow, when it comes to measuring success, there are a few tools and techniques that I highly recommend. One of these is setting up a custom landing page or offer code for our network. Why? Because it helps you track conversions more accurately. Our intelligent audience won't mindlessly follow an ad toward a brand's website. Instead, they might Google the brand and go directly to the website. And if they make a purchase there, you can only trace it back to our network if you've set up a custom landing page or offer code.\n\nAnother critical tool in your arsenal should be Ad Tech. We're partnered with Spotify ad analytics and Podscribe, and using these tools; you can get insights into how much traffic our network drives to your website. But remember, measuring success takes time. Podcast ads don't yield immediate results. An ad can take up to eight weeks to reach its full impact. Patience is key here.\n\nLastly, I want to remind you of something crucial: while we strive to provide you with the best advice and tools to drive traffic to your website, the ultimate responsibility of converting that traffic into sales lies with you, the brand. Our job is to help you attract the right audience, but converting that audience into customers? That's all on you.\n\nI hope these insights have given you a better understanding of measuring podcast campaign success. We're always here to help and guide you. So, don't hesitate to contact us at Advertise@twit.tv. Let's talk about your growth goals, and we'll provide you with the real, actionable advice you need to succeed.\n"}" style="font-family: Arial;">Firstly, let me give you a little context. Our network caters to a unique audience: they are tech-savvy, security and privacy-focused, affluent, and highly educated. These folks live and breathe tech, and they demand a different kind of approach. Traditional marketing tactics won't easily sway them. Instead, they require something more sophisticated that respects their tech-literate nature and privacy-conscious mindset.<br /><br />Now, when it comes to measuring success, there are a few tools and techniques that I highly recommend. One of these is setting up a custom landing page or offer code for our network. Why? Because it helps you track conversions more accurately. Our intelligent audience won't mindlessly follow an ad toward a brand's website. Instead, they might Google the brand and go directly to the website. And if they make a purchase there, you can only trace it back to our network if you've set up a custom landing page or offer code.<br /><br />Another critical tool in your arsenal should be Ad Tech. We're partnered with Spotify ad analytics and Podscribe. Using these tools lets you get insights into how much traffic our network drives to your website. But remember, measuring success takes time. Podcast ads take time and do not yield immediate results. An ad can take up to eight weeks to reach its total impact. Patience is required.<br /><br />Lastly, I want to remind you of something crucial: while we strive to provide you with the best advice and tools to drive traffic to your website, the ultimate responsibility of converting that traffic into sales lies with you, the brand. Our job is to help you attract the right audience, but converting that audience into customers? That's all on you. We are only advertising. We are not your sales team.<br /><br />I hope these insights have given you a better understanding of measuring podcast campaign success. We're always here to help and guide you. So, don't hesitate to contact us at Advertise@twit.tv. Let's talk about your growth goals, and we'll provide you with the honest, actionable advice you need to succeed.<br /></span></p>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-2978474976990703772023-12-12T17:24:00.000-08:002023-12-12T17:24:06.562-08:00Podcast Trends: Insights from Spotify's 2023 Report - Host-Read Podcast Ads Beats All Other Forms of Advertising<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEhe7X73K7TUGwDZK7ZrA19Aj2BKWF05xtGIULxIDZDKw1IaG4CFbeT4jn8EWzkPXJxUw_8S8nhbFBjQMxjrGCq5YFFZKDRxHuXgZLdaxAv_Jp8Spd_sjH7cn62FoY8hRAKe2DAmq4LIz2lPnyx-22u1LaFoMjwXZJ5QkjEjyOHkLEP2OCs_b30OXEdoeyk" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="3001" data-original-width="3001" height="640" src="https://blogger.googleusercontent.com/img/a/AVvXsEhe7X73K7TUGwDZK7ZrA19Aj2BKWF05xtGIULxIDZDKw1IaG4CFbeT4jn8EWzkPXJxUw_8S8nhbFBjQMxjrGCq5YFFZKDRxHuXgZLdaxAv_Jp8Spd_sjH7cn62FoY8hRAKe2DAmq4LIz2lPnyx-22u1LaFoMjwXZJ5QkjEjyOHkLEP2OCs_b30OXEdoeyk=w640-h640" width="640" /></a></div><br /> <p></p><p><span data-sheets-root="1" data-sheets-textstyleruns="{"1":0}{"1":355,"2":{"5":1}}{"1":359}" data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"Today we're diving into the 2023 Spotify podcast trends report. This report has definitely sparked some interesting discussions in our industry and I can't wait to share some of its findings with you.\n\nOne of the standout trends this year is the profound influence of podcast hosts on purchasing decisions. Yes, you read that right! Podcast hosts are now more influential than social media influencers, according to 75% of US consumers. This finding truly resonates with us at TWiT, as our fans have always shown a strong trust in our recommendations. Trust, we've found, is a priceless commodity in our industry, something that can only be earned with consistent, reliable, and expert content; something we never fall short in. \n\nInterestingly, we've also seen a notable surge in podcast listeners aged 45 and above. This is a demographic with not only more disposable income but an insatiable desire for lifelong learning. And it's not just about the numbers; our own fans are a testament to this trend, with 72% of our audience aged between 25 and 54, and 78% being college graduates or possessing advanced degrees. Brands, it's high time you pay attention to this untapped potential.\n\nLet's not forget about the magic of podcast advertising. When brands advertise in podcasts, they become part of an authentic, intimate environment built on trust and genuine connection. This is precisely why our listeners, 99% of whom listen to most or all of our podcast episodes, value the brands we choose to associate with.\n\nLast but not least, let's talk about Spotify. With the recent podcast metrics from Edison revealing that Spotify is the most used podcast platform in the US, it's clear that Spotify is a force to be reckoned with in the podcasting industry.\n\nIn conclusion, the 2023 Spotify podcast trends report is a goldmine of insights that could help brands flourish in this ever-evolving space. I'd urge all brands to take a closer look at this report and start rethinking their strategies.\n\nStay tuned for more updates and insights from the world of podcasting. If you're a brand looking to explore podcast advertising opportunities with TWiT, don't hesitate to reach out. Together, we can achieve your growth goals. Reach out to us at advertise@twit.tv today and secure your spot in 2024 while you still can. "}" style="font-family: Arial;"><span style="font-size: 11pt;">T</span>oday we're diving into the 2023 Spotify podcast trends report. This report has definitely sparked some interesting discussions in our industry, and I can't wait to share some of its findings with you.<br /><br />One of the standout trends this year is the profound influence of podcast hosts on purchasing decisions. Yes, you read that right! <b>Podcast hosts are more influential than social media influencers</b>, according to 75% of US consumers. This finding truly resonates with us at TWiT, as our fans have always shown a strong trust in our recommendations. Trust, we've found, is a priceless commodity in our industry, something that can only be earned with consistent, reliable, and expert content; something we never fall short in.<br /><br />Interestingly, we've also seen a notable surge in podcast listeners aged 45 and above. This is a demographic with not only more disposable income but an insatiable desire for lifelong learning. And it's not just about the numbers; our own fans are a testament to this trend, with 72% of our audience aged between 25 and 54, and 78% being college graduates or possessing advanced degrees. Brands, it's high time you pay attention to this untapped potential.<br /><br />Let's not forget about the magic of podcast advertising. When brands advertise in podcasts, they become part of an authentic, intimate environment built on trust and genuine connection. This is precisely why our listeners, 99% of whom listen to most or all of our podcast episodes, value the brands we choose to associate with.<br /><br />Last but not least, let's talk about Spotify. With the recent podcast metrics from Edison revealing that Spotify is the most used podcast platform in the US, it's clear that Spotify is a force to be reckoned with in the podcasting industry.<br /><br />In conclusion, the 2023 Spotify podcast trends report is a goldmine of insights that could help brands flourish in this ever-evolving space. I'd urge all brands to take a closer look at this report and start rethinking their strategies.<br /><br />Stay tuned for more updates and insights from the world of podcasting. If you're a brand looking to explore podcast advertising opportunities with TWiT, don't hesitate to reach out. Together, we can achieve your growth goals. Reach out to us at advertise@twit.tv today and secure your spot in 2024 while you still can.</span></p>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-84257626674924129362023-12-06T15:12:00.000-08:002023-12-06T15:12:02.861-08:00Host-Read Podcast Advertising Works - Invest in Podcasts!<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEiZIWfDy2ZBHFfPTHFLz49z82oQwySJRDUop0m0dQ4Zw2U_RIUjGg-w7b_epVyHx_AM50QWGH4avueEyAztx0knuldYmve7pgEEn-Fdfb9dHBDfVrX92b_3KPAMHgz5XyYEKVkT-Sf224ivPx4_kK9HhiSG6Mle6Utea0zoOGs04LcEIrs7yzYga3hfc6M" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="1345" data-original-width="2230" height="386" src="https://blogger.googleusercontent.com/img/a/AVvXsEiZIWfDy2ZBHFfPTHFLz49z82oQwySJRDUop0m0dQ4Zw2U_RIUjGg-w7b_epVyHx_AM50QWGH4avueEyAztx0knuldYmve7pgEEn-Fdfb9dHBDfVrX92b_3KPAMHgz5XyYEKVkT-Sf224ivPx4_kK9HhiSG6Mle6Utea0zoOGs04LcEIrs7yzYga3hfc6M=w640-h386" width="640" /></a></div><br /> <p></p><p><span data-sheets-root="1" data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"Invest in podcast advertising to reap the benefits of the constantly evolving medium. The more time you let slip by, the more this advertising space is dominated by other brands - and soon there won't be enough space left for you to influence podcast audiences.\n\nHere’s why this is an invaluable space for brands:\n\n1. Targeted Reach: Podcasts are extremely targeted, which can be huge for brands looking to reach a certain customer segment. Brands that tune into popular podcasts can get access to a passionate group of listeners who are more likely to pay attention and remember their messages.\n\n2. Lasting Brand Impressions: Unlike traditional methods of advertising, podcast ads are not quickly forgotten or ignored. Listeners pay more attention to podcast ads and they're more likely to remember the brand, making it a great investment for long-term brand recall.\n\n3. Cost Efficient: Podcast advertising is much more cost-effective than other types of advertising and can be an invaluable asset for small businesses. Brands of any size can benefit from podcast advertising as it offers great ROI and can be an excellent way to drive conversion.\n\n4. Loyal Audience: Listening to podcasts is a personalized experience and it often leads to forming a deep connection with the host and content on the show. As such, podcast advertising offers an opportunity for brands to establish a loyal and trusting relationship with their audience.\n\nOverall, podcast advertising is an ideal option for brands regardless of size. It offers targeted reach, lasting brand impressions, cost efficiency, and loyal relationships with the listeners making it one of the most effective channels of advertising today."}" style="font-family: Arial;">Invest in podcast advertising to reap the benefits of the constantly evolving medium. The more time you let slip by, the more this advertising space is dominated by other brands. Now is the time to advertise and gain market share.<br /><br />Here are four reasons why this is a valuable space for brands:<br /><br />1. Targeted Reach: Podcasts are extremely targeted, which can be huge for brands looking to reach a certain customer segment. Brands that tune into popular podcasts can get access to a passionate group of listeners who are more likely to pay attention and remember their messages.<br /><br />2. Lasting Brand Impressions: Unlike traditional methods of advertising, podcast ads are not quickly forgotten or ignored. Listeners pay more attention to host-read podcast ads, and they're more likely to remember the brand, making it a great investment for long-term brand recall.<br /><br />3. Cost Efficient: Podcast advertising is much more cost-effective than other types of advertising and can be an invaluable asset for small businesses. Brands of any size can benefit from podcast advertising as it offers great ROI and can be an excellent way to drive conversion.<br /><br />4. Loyal Audience: Listening to podcasts is a personalized experience and it often leads to forming a deep connection with the host and content on the show. As such, podcast advertising offers an opportunity for brands to establish a loyal and trusting relationship with their audience.<br /><br />Overall, podcast advertising is an ideal option for brands regardless of size. It offers targeted reach, lasting brand impressions, cost efficiency, and loyal relationships with the listeners making it one of the most effective channels of advertising today.</span></p>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-91159429814809071612023-11-13T13:59:00.000-08:002023-11-13T13:59:13.841-08:00Setting Brand Expectations From Podcast Advertising - Part II<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEhJfMhNwYT0hbR3ECcLqZ3PrqU1hlrWVTif-YOdngM0DC3UCfPqKtR4Hiop2WNKyIVqe1u38KKRk21DcsGAXq8rbp6szMeNITLS8t3-Q7itsC_dkNkofY8VS_WwuS0lVlrxaljTq-hhiV8vyM_5PzYkU6pbTyTrOLx7ga8r01u2D5arho09Lf0yMOGJC7M" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="2592" data-original-width="3888" height="426" src="https://blogger.googleusercontent.com/img/a/AVvXsEhJfMhNwYT0hbR3ECcLqZ3PrqU1hlrWVTif-YOdngM0DC3UCfPqKtR4Hiop2WNKyIVqe1u38KKRk21DcsGAXq8rbp6szMeNITLS8t3-Q7itsC_dkNkofY8VS_WwuS0lVlrxaljTq-hhiV8vyM_5PzYkU6pbTyTrOLx7ga8r01u2D5arho09Lf0yMOGJC7M=w640-h426" width="640" /></a></div><p></p><p><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"Set clear goals and expectations for how you are going to elevate a brand further. For example, with our host-read ads on TWiT; To make a campaign successful, we need to know if our clients are re-targeting the traffic we are sending to their website (with Google Ads, social media ads, other pods/TV/radio ads and anywhere else they are advertising). We are a pipeline, not a sales team for each brand. When we are sending qualified traffic their way, it's up to their team to ultimately convert our fans into their customers with a compelling offer. \n\nOnce you have established that your client is also promoting their services/products on other platforms, then you can focus on boosting performance with podcast host-read ads. Remember that podcasts are on-demand. Podcasts are downloaded when fans want to listen, and ads are not heard all in one go. The expectation that one podcast ad can take up to eight weeks to reach its fullest impact is standard. \n\nBrands must be educated on the fact that podcast ads take time, but they also build incomparable trust. If you don't set this expectation, you will have brands coming back to complain soon after a podcast ad drops. Host-read podcast ads work because audiences listening already trust the host and expect them to deliver ads they want to hear about, with high integrity. \n \nBrands, please remember podcast ads take time. Just because a fan downloaded an episode, doesn't mean they listened to it right away. If you are interested in working with our partnership team here at TWIT, please reach out to adverise@twit.tv and our team will reach out. "}"><span style="font-family: arial;">Set clear goals and expectations for how you will elevate a brand. For example, with our host-read ads on TWiT, to make a campaign successful, we need to know if our clients are re-targeting the traffic we are sending to their website (with Google Ads, social media ads, other pods/TV/radio ads and anywhere else they are advertising). We are a pipeline, not a sales team for each brand. When we are sending qualified traffic their way, it's up to their sales team to ultimately convert our fans into their customers with a compelling offer.<br /><br />Once you have established that your client is also promoting their services/products on other platforms, you can focus on boosting performance with podcast host-read ads. Remember that podcasts are on-demand. Podcasts are downloaded when fans want to listen, and ads are not heard simultaneously. The expectation that one podcast ad can take up to eight weeks to reach its entire impact is standard. Brands need to have patience when leveraging podcast ads.<br /><br />Brands must be educated that podcast ads take time and they also build trust. If you don't set this expectation, brands will come back to complain soon after a podcast ad drops. Host-read podcast ads work because audiences listening already trust the host and expect them to deliver ads they want to hear about with high integrity.<br /><br />Brands, please remember podcast ads take time. Just because a fan downloaded an episode doesn't mean they listened to it immediately. If you want to work with our partnership team here at TWiT, please contact adverise@twit.tv, and our team will reach out.</span></span></p>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-65881667438498281842023-11-09T16:16:00.005-08:002023-11-09T16:16:58.155-08:00Brands Need To Stop Being Afraid of Testing Podcast Advertising<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEhxFzw41SS_ZxYy-cXSyooaSnrokhylYTteSMZ_FsUT8gqIxDVtYjJOD1ak041oZQxLO2nowzUEYGqM-YEKiM6l64pTVRxjfp8wCBmC4P5ly934MKef0o8t8oDAGketCp0IdN7e1Z6_OX0z1dmBnCtImHGpDzwDdYtj0qaK3nOLjd2b7JEW3Wsr1O2D1wQ" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="2160" data-original-width="3840" height="360" src="https://blogger.googleusercontent.com/img/a/AVvXsEhxFzw41SS_ZxYy-cXSyooaSnrokhylYTteSMZ_FsUT8gqIxDVtYjJOD1ak041oZQxLO2nowzUEYGqM-YEKiM6l64pTVRxjfp8wCBmC4P5ly934MKef0o8t8oDAGketCp0IdN7e1Z6_OX0z1dmBnCtImHGpDzwDdYtj0qaK3nOLjd2b7JEW3Wsr1O2D1wQ=w640-h360" width="640" /></a></div><br /> <p></p><p><span style="font-family: arial;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">I enjoyed chatting with Ryan Smith, our VP of Partnerships at </span><a href="https://twit.tv/" style="text-decoration-line: none;"><span style="color: #1155cc; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">TWiT.tv</span></a><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">, on my <a href="https://twit.tv/shows/host-read-ads/episodes/58?autostart=false">Host Read Ads</a> podcast. I can tell you this: he is a true podcasting guru with over a decade of experience in the field. I want to share his knowledge and insights from our conversation.</span></span></p><p><span style="white-space-collapse: preserve;"><span style="font-family: arial;">One key point Ryan emphasized was the importance of testing. I admit trying new things can be nerve-wracking. But, as Ryan wisely said, "You don't know what you don't test." So, the real challenge lies in overcoming those fears, testing at least three episodes, and seeing what resonates with audiences.</span></span></p><p><span style="white-space-collapse: preserve;"><span style="font-family: arial;">But here's the catch: it's not about randomly trying everything simultaneously. Ryan recommends focusing on a specific area or audience for your tests. Understanding who you're speaking to and what they want to hear is crucial. Once you have that clarity, only then can you start broadening your reach.</span></span></p><p><span style="white-space-collapse: preserve;"><span style="font-family: arial;">Patience, my friends, is another crucial ingredient. Brands shouldn't rush to conclusions after releasing just one or two episodes. Building trust with your audience takes time, and the payoff is worth it.</span></span></p><p><span style="white-space-collapse: preserve;"><span style="font-family: arial;">Ryan also shared some insightful thoughts on the need to step outside the box when choosing content. He even illustrated how looking beyond the obvious can yield surprising results.</span></span></p><p><span style="white-space-collapse: preserve;"><span style="font-family: arial;">His point was clear - if you're not testing new shows, you're not growing. And let's face it, who wants to be stuck in a rut, right? The main takeaway here is that it's crucial for brands not to solely stick to what's already been successful. We should be pushing the boundaries and testing new waters.</span></span></p><p><span style="white-space-collapse: preserve;"><span style="font-family: arial;">I won't sugarcoat it: navigating the world of podcast advertising can sometimes feel like a wild roller-coaster ride - so let's ride it together! And with Ryan's insights, our advertising partners are more equipped to succeed than ever.</span></span></p><p><span style="white-space-collapse: preserve;"><span style="font-family: arial;">Here's to more testing, learning, and podcasting success! I can't wait for you to listen to Part 1 and Part 2 of our interview episodes and the valuable insights that can revolutionize your brand's podcast strategy.</span></span></p><p><span style="font-family: arial; white-space-collapse: preserve;">If you have any questions or comments for Ryan or me, please email at advertise@twit.tv. We love hearing from you!</span></p><p><br /><br /><br /><br /></p>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-42979384382160429152023-11-08T15:43:00.001-08:002023-11-08T15:49:34.939-08:00More Reasons Why Successful Brands Should Work Directly with Podcast Networks<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLCnIFoUIbZgRhU_s85SIxummQ3cI5WHXY_-Uacz1FnJ0oNiTOcL878Sm56Uk0n4xb63qDYu-3Vl5mOmYQU5VOeZTmLAkpgKavZC9YQcYvBi-5ONxZQKsTRz6t4lSW0JXdi4m-thR1ddhn8koc_gm3keu7SzFG0rFG8ijSW9Lv5b0tEFp_MKs4lcz6C50/s2121/iStock-1328666053.jpg" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: arial;"><img border="0" data-original-height="1414" data-original-width="2121" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLCnIFoUIbZgRhU_s85SIxummQ3cI5WHXY_-Uacz1FnJ0oNiTOcL878Sm56Uk0n4xb63qDYu-3Vl5mOmYQU5VOeZTmLAkpgKavZC9YQcYvBi-5ONxZQKsTRz6t4lSW0JXdi4m-thR1ddhn8koc_gm3keu7SzFG0rFG8ijSW9Lv5b0tEFp_MKs4lcz6C50/w640-h426/iStock-1328666053.jpg" width="640" /></span></a></div><span style="font-family: arial;"><br /> </span><p></p><div><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"My goal is to provide information for brands to excel in our network space. We do that by collaborating directly with our partners. Agencies promise make-goods and free ads because they do not have the time to understand the best way to buy on individual podcast networks, especially when they are spread so thin across different clients. Trying to lump us in with the other DAI network buys is simply the wrong approach. \n \nHere are four more reasons why brands should go direct: \n \n1. Podcast advertising works because audiences trust their hosts. You must build trust - you cannot buy it. Brands cannot expect to receive quality advice from agencies, especially because they do not communicate with podcast networks. Agencies focus on scale, networks focus on success. \n \n2. Brands can save a lot of money by moving away from traditional agencies that take a cut of ad buys. Brands should hire someone in-house for podcast advertising. My recommendation is to consider someone that worked at an agency or understands podcasting advertising. Agencies focus on volume buys, and brands should be with partners who care about the quality of their success. \n \n3. There is zero communication between agencies and networks on how podcast ads are doing for brands. Agencies ignore our recommendations, they do not communicate when campaigns are underway, and the only feedback we receive is when their clients are unable to convert the traffic we send their way. They disregard ad tech, time, and frequency. This has increasingly become worse over the last few years and is why 65% of our business is direct. We care about the brands we sign just as much as we care about the audience that we introduce them to. \n \n4. Remember the old saying \"You Get What you Paid for?\" The same applies to buying podcast ads. When a brand works with an agency that does not communicate with networks and only uses Request-For-Proposals as a convoluted vetting system, then you are getting what you paid for. What worked for Brand X, may not work for Brand Y. Communication is critical for proper brand growth, and it's absent today with agencies. \n \nHere at TWiT.tv we only improve our communication processes with brands and continue to research and apply best practices. We don't want clients, we want partners. "}"><span style="font-family: arial;">My goal is to provide information for brands to excel in podcast advertising. We do that by collaborating directly with our partners. Agencies promise make-goods and free ads because they do not have or take the time to understand the best way to buy on individual podcast networks. Plus, they are spread so thin across different clients that there is no time for care. Trying to lump TWiT.tv in with the other DAI network buys is simply the wrong approach.<br /><br />Here are four more reasons why brands should go direct:<br /><br />1. Podcast advertising works because audiences trust their hosts. Brands must build trust - you cannot buy it. Brands cannot expect to receive quality advice from agencies, primarily because they need to communicate with podcast networks, and they don't. Agencies focus on scale, and networks focus on success. Want to win now? Contact networks and stop working with agencies.<br /><br />2. Brands can save a lot of money by moving away from traditional agencies that take a cut of ad buys. Brands should hire someone in-house for podcast advertising. I recommend considering someone who has worked at an agency or understands podcasting advertising. Agencies focus on volume buys, and brands should be with partners who care about their success.<br /><br />3. There is zero communication between agencies and networks on how podcast ads are doing for brands. Agencies need to pay attention to our recommendations, and they refuse to listen. They need to communicate when campaigns are underway, as the only feedback we receive is when their clients cannot convert the traffic we send to their websites. They disregard ad tech, time, and frequency. This has increasingly worsened over the last few years and is why 65% of our business is direct. We care about the brands we sign just as much as the audience we introduce them to.<br /><br />4. Remember the old saying, "You Get What you Paid for?" The same applies to buying podcast ads. When a brand works with an agency that does not communicate with networks and only uses Request-For-Proposals (RFPs) as a convoluted vetting system, you get what you paid for. What worked for Brand X may not work for Brand Y. Communication is critical for proper brand growth, and it's missing with agencies.<br /><br />Here at TWiT.tv, we only improve our communication processes with brands and continue to research and apply best practices. We don't want clients. We want partners.</span></span></div><div><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"My goal is to provide information for brands to excel in our network space. We do that by collaborating directly with our partners. Agencies promise make-goods and free ads because they do not have the time to understand the best way to buy on individual podcast networks, especially when they are spread so thin across different clients. Trying to lump us in with the other DAI network buys is simply the wrong approach. \n \nHere are four more reasons why brands should go direct: \n \n1. Podcast advertising works because audiences trust their hosts. You must build trust - you cannot buy it. Brands cannot expect to receive quality advice from agencies, especially because they do not communicate with podcast networks. Agencies focus on scale, networks focus on success. \n \n2. Brands can save a lot of money by moving away from traditional agencies that take a cut of ad buys. Brands should hire someone in-house for podcast advertising. My recommendation is to consider someone that worked at an agency or understands podcasting advertising. Agencies focus on volume buys, and brands should be with partners who care about the quality of their success. \n \n3. There is zero communication between agencies and networks on how podcast ads are doing for brands. Agencies ignore our recommendations, they do not communicate when campaigns are underway, and the only feedback we receive is when their clients are unable to convert the traffic we send their way. They disregard ad tech, time, and frequency. This has increasingly become worse over the last few years and is why 65% of our business is direct. We care about the brands we sign just as much as we care about the audience that we introduce them to. \n \n4. Remember the old saying \"You Get What you Paid for?\" The same applies to buying podcast ads. When a brand works with an agency that does not communicate with networks and only uses Request-For-Proposals as a convoluted vetting system, then you are getting what you paid for. What worked for Brand X, may not work for Brand Y. Communication is critical for proper brand growth, and it's absent today with agencies. \n \nHere at TWiT.tv we only improve our communication processes with brands and continue to research and apply best practices. We don't want clients, we want partners. "}"><span style="font-family: arial;"><br /></span></span></div><div><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"My goal is to provide information for brands to excel in our network space. We do that by collaborating directly with our partners. Agencies promise make-goods and free ads because they do not have the time to understand the best way to buy on individual podcast networks, especially when they are spread so thin across different clients. Trying to lump us in with the other DAI network buys is simply the wrong approach. \n \nHere are four more reasons why brands should go direct: \n \n1. Podcast advertising works because audiences trust their hosts. You must build trust - you cannot buy it. Brands cannot expect to receive quality advice from agencies, especially because they do not communicate with podcast networks. Agencies focus on scale, networks focus on success. \n \n2. Brands can save a lot of money by moving away from traditional agencies that take a cut of ad buys. Brands should hire someone in-house for podcast advertising. My recommendation is to consider someone that worked at an agency or understands podcasting advertising. Agencies focus on volume buys, and brands should be with partners who care about the quality of their success. \n \n3. There is zero communication between agencies and networks on how podcast ads are doing for brands. Agencies ignore our recommendations, they do not communicate when campaigns are underway, and the only feedback we receive is when their clients are unable to convert the traffic we send their way. They disregard ad tech, time, and frequency. This has increasingly become worse over the last few years and is why 65% of our business is direct. We care about the brands we sign just as much as we care about the audience that we introduce them to. \n \n4. Remember the old saying \"You Get What you Paid for?\" The same applies to buying podcast ads. When a brand works with an agency that does not communicate with networks and only uses Request-For-Proposals as a convoluted vetting system, then you are getting what you paid for. What worked for Brand X, may not work for Brand Y. Communication is critical for proper brand growth, and it's absent today with agencies. \n \nHere at TWiT.tv we only improve our communication processes with brands and continue to research and apply best practices. We don't want clients, we want partners. "}"><span style="font-family: arial;">Ready for real growth? Reach out to advertise@twit.tv, and let's discuss your growth goals.</span></span></div><div><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"My goal is to provide information for brands to excel in our network space. We do that by collaborating directly with our partners. Agencies promise make-goods and free ads because they do not have the time to understand the best way to buy on individual podcast networks, especially when they are spread so thin across different clients. Trying to lump us in with the other DAI network buys is simply the wrong approach. \n \nHere are four more reasons why brands should go direct: \n \n1. Podcast advertising works because audiences trust their hosts. You must build trust - you cannot buy it. Brands cannot expect to receive quality advice from agencies, especially because they do not communicate with podcast networks. Agencies focus on scale, networks focus on success. \n \n2. Brands can save a lot of money by moving away from traditional agencies that take a cut of ad buys. Brands should hire someone in-house for podcast advertising. My recommendation is to consider someone that worked at an agency or understands podcasting advertising. Agencies focus on volume buys, and brands should be with partners who care about the quality of their success. \n \n3. There is zero communication between agencies and networks on how podcast ads are doing for brands. Agencies ignore our recommendations, they do not communicate when campaigns are underway, and the only feedback we receive is when their clients are unable to convert the traffic we send their way. They disregard ad tech, time, and frequency. This has increasingly become worse over the last few years and is why 65% of our business is direct. We care about the brands we sign just as much as we care about the audience that we introduce them to. \n \n4. Remember the old saying \"You Get What you Paid for?\" The same applies to buying podcast ads. When a brand works with an agency that does not communicate with networks and only uses Request-For-Proposals as a convoluted vetting system, then you are getting what you paid for. What worked for Brand X, may not work for Brand Y. Communication is critical for proper brand growth, and it's absent today with agencies. \n \nHere at TWiT.tv we only improve our communication processes with brands and continue to research and apply best practices. We don't want clients, we want partners. "}"><span style="font-family: arial;"><br /></span></span></div><div><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"My goal is to provide information for brands to excel in our network space. We do that by collaborating directly with our partners. Agencies promise make-goods and free ads because they do not have the time to understand the best way to buy on individual podcast networks, especially when they are spread so thin across different clients. Trying to lump us in with the other DAI network buys is simply the wrong approach. \n \nHere are four more reasons why brands should go direct: \n \n1. Podcast advertising works because audiences trust their hosts. You must build trust - you cannot buy it. Brands cannot expect to receive quality advice from agencies, especially because they do not communicate with podcast networks. Agencies focus on scale, networks focus on success. \n \n2. Brands can save a lot of money by moving away from traditional agencies that take a cut of ad buys. Brands should hire someone in-house for podcast advertising. My recommendation is to consider someone that worked at an agency or understands podcasting advertising. Agencies focus on volume buys, and brands should be with partners who care about the quality of their success. \n \n3. There is zero communication between agencies and networks on how podcast ads are doing for brands. Agencies ignore our recommendations, they do not communicate when campaigns are underway, and the only feedback we receive is when their clients are unable to convert the traffic we send their way. They disregard ad tech, time, and frequency. This has increasingly become worse over the last few years and is why 65% of our business is direct. We care about the brands we sign just as much as we care about the audience that we introduce them to. \n \n4. Remember the old saying \"You Get What you Paid for?\" The same applies to buying podcast ads. When a brand works with an agency that does not communicate with networks and only uses Request-For-Proposals as a convoluted vetting system, then you are getting what you paid for. What worked for Brand X, may not work for Brand Y. Communication is critical for proper brand growth, and it's absent today with agencies. \n \nHere at TWiT.tv we only improve our communication processes with brands and continue to research and apply best practices. We don't want clients, we want partners. "}" style="font-family: Arial;"><br /></span></div><div><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"My goal is to provide information for brands to excel in our network space. We do that by collaborating directly with our partners. Agencies promise make-goods and free ads because they do not have the time to understand the best way to buy on individual podcast networks, especially when they are spread so thin across different clients. Trying to lump us in with the other DAI network buys is simply the wrong approach. \n \nHere are four more reasons why brands should go direct: \n \n1. Podcast advertising works because audiences trust their hosts. You must build trust - you cannot buy it. Brands cannot expect to receive quality advice from agencies, especially because they do not communicate with podcast networks. Agencies focus on scale, networks focus on success. \n \n2. Brands can save a lot of money by moving away from traditional agencies that take a cut of ad buys. Brands should hire someone in-house for podcast advertising. My recommendation is to consider someone that worked at an agency or understands podcasting advertising. Agencies focus on volume buys, and brands should be with partners who care about the quality of their success. \n \n3. There is zero communication between agencies and networks on how podcast ads are doing for brands. Agencies ignore our recommendations, they do not communicate when campaigns are underway, and the only feedback we receive is when their clients are unable to convert the traffic we send their way. They disregard ad tech, time, and frequency. This has increasingly become worse over the last few years and is why 65% of our business is direct. We care about the brands we sign just as much as we care about the audience that we introduce them to. \n \n4. Remember the old saying \"You Get What you Paid for?\" The same applies to buying podcast ads. When a brand works with an agency that does not communicate with networks and only uses Request-For-Proposals as a convoluted vetting system, then you are getting what you paid for. What worked for Brand X, may not work for Brand Y. Communication is critical for proper brand growth, and it's absent today with agencies. \n \nHere at TWiT.tv we only improve our communication processes with brands and continue to research and apply best practices. We don't want clients, we want partners. "}" style="font-family: Arial;"><br /></span></div>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-10613261472029568782023-11-08T12:43:00.002-08:002023-11-08T12:43:31.061-08:00B2B Influencers Include TWiT.tv<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeKBoM41J2PDmGfHIJ-dmBvtIgKgGDZl9KXqy7JWRIQc-mjy8Sp91JmjX3c_0nLFj2h9D8KUehbYXWYkX3diFXdKOxcDS8w7mFQ9TomZ30pShSfxjmvbJ1StV9AJihmbX80VDxKQGOfd-zMQFfCm79JQ7kgpRmUtwdHtY5PvdtNiNxhfMtHoxNBTZUufU/s1024/santa-leo_draft1%20copy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1024" data-original-width="1024" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeKBoM41J2PDmGfHIJ-dmBvtIgKgGDZl9KXqy7JWRIQc-mjy8Sp91JmjX3c_0nLFj2h9D8KUehbYXWYkX3diFXdKOxcDS8w7mFQ9TomZ30pShSfxjmvbJ1StV9AJihmbX80VDxKQGOfd-zMQFfCm79JQ7kgpRmUtwdHtY5PvdtNiNxhfMtHoxNBTZUufU/w640-h640/santa-leo_draft1%20copy.jpg" width="640" /></a></div><br /><p></p><p><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"TWiT.tv is one of the original B2B influencers. Brands have been partnering with influencers for years promoting B2C products & services with great effectiveness. Today, brands are now focusing on influencers to promote B2B products/services. \n \nBrands know there are several ways to promote B2B, including social media, content marketing, newsletters, email, paid search, organic search, and streaming TV/podcasts. We've said it before and we'll say it again: you need multiple touchpoints to gain conversions. B2B typically needs more touchpoints than B2C, especially if the service is complex. \n \nHere at TWiT.tv, we offer long-format host-read ads. Here are the three reasons why our hosts are highly effective B2B influencers. \n \n1. Our hosts eat, live, & breathe tech. They are technology broadcast journalists OR experts in their field because it's required for the show. They deliver the ads with full knowledge of the product/service & understand how it works with a personal or implied endorsement. \n \n2. Our host-read ads are not limited to one minute long. Our hosts take the time to cover all the features and benefits, provide testimonials on how it works for others, and they take their time to provide a proper introduction to their audience. They do not rush and interstitial ad reads can be a few minutes long. \n \n3. Our fans trust our hosts. Remember, 88% of our tech-savvy audience is involved with the tech/IT decisions made at their company. \n \nTWiT.tv has been around since 2005 and our B2B ad reads continually stand out. As one of the original B2B influencers, our network always delivers for our partners. \n\nIf you are interested in advertising with TWiT.tv because you want the gold standard in podcast advertising then please email advertise@twit.tv and we will get back to you ASAP. "}" style="font-family: Arial;">TWiT.tv is one of the original B2B influencers. Brands have been partnering with influencers for years, promoting B2C products & services with great effectiveness. Today, brands are now focusing on influencers to promote B2B products/services.<br /><br />Brands know there are several ways to promote B2B, including social media, content marketing, newsletters, email, paid search, organic search, and streaming TV/podcasts. We've said it before, and we'll say it again: you need multiple touchpoints to gain conversions. B2B typically needs more touchpoints than B2C, especially if the service is complex.<br /><br />Here at TWiT.tv, we offer host-read ads. Here are the three reasons why our hosts are highly effective B2B influencers.<br /><br />1. Our hosts eat, live, & breathe tech. They are technology broadcast journalists OR experts in their field because it's required for the show. They deliver the ads with full knowledge of the product/service & understand how it works with a personal or implied endorsement.<br /><br />2. Our host-read ads are authentic and longer than a minute. Our hosts take the time to cover all the features and benefits, provide testimonials on how it works for others, and they take their time to provide a proper introduction to their audience. They do not rush.</span></p><p><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"TWiT.tv is one of the original B2B influencers. Brands have been partnering with influencers for years promoting B2C products & services with great effectiveness. Today, brands are now focusing on influencers to promote B2B products/services. \n \nBrands know there are several ways to promote B2B, including social media, content marketing, newsletters, email, paid search, organic search, and streaming TV/podcasts. We've said it before and we'll say it again: you need multiple touchpoints to gain conversions. B2B typically needs more touchpoints than B2C, especially if the service is complex. \n \nHere at TWiT.tv, we offer long-format host-read ads. Here are the three reasons why our hosts are highly effective B2B influencers. \n \n1. Our hosts eat, live, & breathe tech. They are technology broadcast journalists OR experts in their field because it's required for the show. They deliver the ads with full knowledge of the product/service & understand how it works with a personal or implied endorsement. \n \n2. Our host-read ads are not limited to one minute long. Our hosts take the time to cover all the features and benefits, provide testimonials on how it works for others, and they take their time to provide a proper introduction to their audience. They do not rush and interstitial ad reads can be a few minutes long. \n \n3. Our fans trust our hosts. Remember, 88% of our tech-savvy audience is involved with the tech/IT decisions made at their company. \n \nTWiT.tv has been around since 2005 and our B2B ad reads continually stand out. As one of the original B2B influencers, our network always delivers for our partners. \n\nIf you are interested in advertising with TWiT.tv because you want the gold standard in podcast advertising then please email advertise@twit.tv and we will get back to you ASAP. "}" style="font-family: Arial;">3. Our fans trust our hosts. 85% of our tech-savvy audience made a purchase based on a TWiT ad. <br /><br />TWiT.tv has been around since 2005, and our B2B ad reads continually stand out. As one of the original B2B influencers, our network always delivers for our partners.<br /><br />If you are interested in advertising with TWiT.tv because you want the gold standard in podcast advertising, then please email advertise@twit.tv, and we can help you achieve your goals.</span></p>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-84463563736103749542023-11-07T10:52:00.002-08:002023-11-07T10:52:37.251-08:00Unlocking the Potential of B2B Influence: A Deep Dive into Modern Promotion Strategies<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1MkWyb6kA1eFTOXRxWeRZRAfb8GpXYUFqqxmiBrE3_vynwbwywMh1TSR3tsUiFc1QqLs-YoOoQ_-nhQOiXK7h_yvVX_qazoL1nOs9lUnfIhdyOhskPIbUjWrE-nEeh5Vldxu5ndGXcKalg746yyAE6MpII8GKv_CdQE-hvXPuUd6vlk-c3TqTxd2d9Ig/s2121/iStock-1363042466.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1414" data-original-width="2121" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1MkWyb6kA1eFTOXRxWeRZRAfb8GpXYUFqqxmiBrE3_vynwbwywMh1TSR3tsUiFc1QqLs-YoOoQ_-nhQOiXK7h_yvVX_qazoL1nOs9lUnfIhdyOhskPIbUjWrE-nEeh5Vldxu5ndGXcKalg746yyAE6MpII8GKv_CdQE-hvXPuUd6vlk-c3TqTxd2d9Ig/w640-h426/iStock-1363042466.jpg" width="640" /></a></div><span style="font-family: arial;"><br /></span><p></p><p><span data-sheets-hyperlinkruns="{"1":395,"2":"http://twit.tv/"}{"1":402}" data-sheets-textstyleruns="{"1":0}{"1":395,"2":{"2":{"1":2,"2":1136076},"9":1}}{"1":402}" data-sheets-userformat="{"2":1057665,"3":{"1":0},"10":0,"11":4,"12":0,"16":11,"23":1}" data-sheets-value="{"1":2,"2":"As a savvy business leader, you must understand that marketing strategies constantly evolve. One rising trend in the industry is the growing significance of B2B influencers. \n\nB2B promotion strategies, such as social media, content marketing, and email, unravel the complexities that make B2B marketing so unique compared to B2C marketing. As an original B2B influencer, the partnership team at TWiT.tv holds incomparable insights from personal experiences.\n\nOur unique Host Read Ads format provides an authentic, personal endorsement of products or services. You'll gain an edge in the competitive B2B market, understanding why multiple touchpoints are vital for conversions. By working with our network, your brand will be better equipped to stand out in the B2B marketplace.\n\nBrands have been partnering with influencers for years, promoting B2C products and services with great effectiveness. Now, today, brands are focusing on influencers to promote B2B products and services. Here at TWiT, we are one of the original B2B influencers, and we know what we're doing.\n\nReady to unlock the potential of B2B influencers and transform your marketing strategies? Dive in, and get ready to revolutionize your approach to B2B marketing."}"><span style="font-family: arial;">As a savvy business leader, you must understand that marketing strategies constantly evolve. One rising trend in the industry is the growing significance of B2B influencers.<br /><br />B2B promotion strategies, such as social media, content marketing, and email, unravel the complexities that make B2B marketing unique compared to B2C marketing. As an original B2B influencer, the partnership team at <span style="color: #1155cc; text-decoration-line: underline; text-decoration-skip-ink: none;"><a class="in-cell-link" href="http://twit.tv/" target="_blank">TWiT.tv</a></span> holds incomparable insights from personal experiences.<br /><br />Our unique Host Read Ads format provides an authentic, personal endorsement of products or services. You'll gain an edge in the competitive B2B market, understanding why multiple touchpoints are vital for conversions. By working with our network, your brand will be better equipped to stand out in the B2B marketplace. Plus, 88% of TWiT listeners are involved in their company's tech/IT decisions, which means you are reaching decision-makers.<br /><br />Brands have been partnering with influencers for years, promoting B2C products and services with great effectiveness. Today, brands are focusing on influencers to promote B2B products and services. Here at TWiT, we are one of the original B2B influencers, and we know how to set your brand apart from the rest.<br /><br />Ready to unlock the potential of B2B influencers and transform your marketing strategies? Dive in and get ready to revolutionize your approach to B2B marketing. Contact us at advertising@twit.tv if you want the gold standard in podcast advertising. We help brands thrive and meet their goals by listening to your needs.</span></span></p>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-73741800438550543502023-10-31T15:32:00.001-07:002023-10-31T15:32:56.225-07:00Podcast Advertising Requires Patience<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiq8doptb61Kx3jm4nfjeeKOKOsQJOCdMuGX5zlNKmJSVvx9XVFfD_G002PUAkCzvmGZQddYkn-XgsLxEdA_pEX8L-d0A9zc0xSv2NVa6dC7rmd9wLeBxH6RoLoLVtM7aB-hpGLRHi1UxpVCHw_zySqDT9kLxjz5SkDQVtonlyrkkmnqwTH_s0nnxLkjxQ/s1280/TWITbug-ColorfulArt_00026.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1280" data-original-width="1280" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiq8doptb61Kx3jm4nfjeeKOKOsQJOCdMuGX5zlNKmJSVvx9XVFfD_G002PUAkCzvmGZQddYkn-XgsLxEdA_pEX8L-d0A9zc0xSv2NVa6dC7rmd9wLeBxH6RoLoLVtM7aB-hpGLRHi1UxpVCHw_zySqDT9kLxjz5SkDQVtonlyrkkmnqwTH_s0nnxLkjxQ/w640-h640/TWITbug-ColorfulArt_00026.png" width="640" /></a></div><span style="font-family: arial;"><br /></span><p></p><p><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"Today, I want to talk about the importance of patience and the power of effective strategies in podcast advertising. My podcast, Host Read Ads, aims to guide brands and agencies on how to get the most out of their podcast ad placements. I'm going to take you through a journey of understanding the importance of patience in podcast advertising and how it may take up to 12 touchpoints to convert a lead into a sale.\n\nIt’s common for advertisers to cancel their ad placements prematurely, often not giving the ads a chance to leave a lasting impression. But this is a huge mistake. The sphere of podcast advertising is unique and requires a different approach than TV commercials or radio ads. We're dealing with on-demand content and not every listener tunes in at the same time. \n\nIn the current advertising landscape, it’s estimated that it can take at least 12 touchpoints to convert a lead into a sale. For those of you unfamiliar with the term, 'touchpoints' refer to the various interactions a potential customer has with your brand or product before they make a purchasing decision. This means that brands must exercise patience and persistence in their advertising strategy. \n\nHowever, too many agencies are not only canceling ad placements prematurely but are also failing to educate their clients about the unique demands of podcast advertising. I've seen agencies cancel contracts just two weeks after the first ad drop, citing ineffective results. This premature cancellation doesn't just fail to give the ad enough time to make an impact, it's also a waste of resources.\n\nTo combat this, I suggest implementing five essential tools to measure the impact of your podcast ad campaign effectively:\n1. Create a dedicated landing page or offer code unique to the podcast you're advertising on.\n2. Use ad tech to track who downloaded the podcast containing your ad and how many visitors ended up on your website.\n3. Measure the increased traffic to your website. Some podcast fans use VPNs to opt out of tracking, so this metric can give you an indirect measure of your ad's reach.\n4. Review downloads regularly. Podcast ads take time to deliver all advertising impressions and listeners need time to act.\n5. Use post-purchase surveys. Especially for B2B products or services, the person hearing the ad may not be the one making the purchase. \n\nFinally, the key to successful podcast advertising is patience. It’s all about fostering trust with the audience and setting clear expectations. So let’s revolutionize your podcast advertising strategy together, and remember - podcast advertising isn't just about immediate returns; it's a long-term investment.\n\nBy revolutionizing your podcast advertising strategy, you can maximize your reach, engage your target audience, and convert listeners into loyal customers. Remember, the key to success in podcast advertising lies in understanding its unique dynamics and leveraging them effectively. Happy advertising!\n\n"}"><span style="font-family: arial;">Today, I want to talk about the importance of patience and the power of effective strategies in podcast advertising. My podcast,<a href="https://podcasters.spotify.com/pod/show/hostreadads"> Host Read Ads</a>, aims to guide brands and agencies on how to get the most out of their podcast ad placements. I will take you through a journey of understanding the importance of patience in podcast advertising and how it may take up to 12 touchpoints to convert a lead into a sale.<br /><br />It's common for advertisers to cancel their ad placements prematurely, often not giving the ads a chance to leave a lasting impression. This is a huge mistake. The sphere of podcast advertising is unique and requires a different approach than TV or radio ads. We're dealing with on-demand content, and not every listener tunes in simultaneously.<br /><br />In the current advertising landscape, it's estimated that it can take at least 12 touchpoints to convert a lead into a sale. For those unfamiliar with the term, 'touchpoints' refer to the various interactions a potential customer has with your brand or product before they make a purchasing decision. This means that brands must exercise patience and persistence in their advertising strategy.<br /><br />However, too many agencies are not only canceling ad placements prematurely but are also failing to educate their clients about the unique demands of podcast advertising. I've seen agencies cancel contracts two weeks after the first ad drop, citing ineffective results. This premature cancellation doesn't just fail to give the ad enough time to make an impact. It's also a waste of resources.<br /><br />To combat this, I suggest implementing five essential tools to measure the impact of your podcast ad campaign effectively:<br />1. Create a dedicated landing page or offer code unique to the podcast you're advertising on.<br />2. Use ad tech to track who downloaded the podcast containing your ad and how many visitors ended up on your website.<br />3. Measure the increased traffic to your website. Some podcast fans use VPNs to opt out of tracking, so this metric can give you an indirect measure of your ad's reach.<br />4. Review downloads regularly. Podcast ads take time to deliver all advertising impressions, and listeners need time to act.<br />5. Use post-purchase surveys. Especially for B2B products or services, the person hearing the ad may not be making the purchase.<br /><br />Finally, the key to successful podcast advertising is patience. It's all about fostering trust with the audience and setting clear expectations. So let's revolutionize your podcast advertising strategy together, and remember - podcast advertising isn't just about immediate returns; it's a long-term investment with the right audience.<br /><br />By revolutionizing your podcast advertising strategy, you can maximize your reach, engage your target audience, and convert listeners into loyal customers. Remember, the key to success in podcast advertising lies in understanding its unique dynamics and leveraging them effectively. Happy advertising!<br /></span><br /></span></p>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-23249725714298494282023-09-21T14:02:00.000-07:002023-09-21T14:02:52.116-07:00Successful Strategies for Podcast Advertising<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj7hZljerPs0NjpS802jqgYlllbqKY7X-h9-d2yPKLhGojZ9hX5k8Oro615kkR9j9zKD1_vbeAp1qSiX_Diy53B7t2MPxeTycXnJ9Of0h7Y9RJWTME5kLFL1kyiYyRplYrP3xtYQgNKNeRgWk7PoRtkkS-wd15lt1At7I9fU9QE2xXYI6l5_-_BV-BPc8/s2308/Possible.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1298" data-original-width="2308" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj7hZljerPs0NjpS802jqgYlllbqKY7X-h9-d2yPKLhGojZ9hX5k8Oro615kkR9j9zKD1_vbeAp1qSiX_Diy53B7t2MPxeTycXnJ9Of0h7Y9RJWTME5kLFL1kyiYyRplYrP3xtYQgNKNeRgWk7PoRtkkS-wd15lt1At7I9fU9QE2xXYI6l5_-_BV-BPc8/w640-h360/Possible.jpg" width="640" /></a></div><br /> <p></p><p><span data-sheets-hyperlinkruns="{"1":84,"2":"http://twit.tv/"}{"1":91}" data-sheets-textstyleruns="{"1":0}{"1":84,"2":{"2":{"1":2,"2":1136076},"9":1}}{"1":91}" data-sheets-userformat="{"2":1057665,"3":{"1":0},"10":0,"11":4,"12":0,"16":11,"23":1}" data-sheets-value="{"1":2,"2":"Are you looking to take your podcast advertisements to the next level? If so, we at TWiT.tv are here to share invaluable insights on creating captivating ad copies and harnessing the power of host-read ads. With Nielsen's study as a testament, host-read podcast ads outshine voice ads in performance every time. In this blog, we will explore the secrets behind this winning strategy.\n\nHost-read ads hold the power of personalization. It allows the hosts to interweave their thoughts into the ad, thereby enhancing the authenticity of the message. This strategy resonates with the audience who appreciate the genuineness of the ad read. It is a proven fact that podcast audiences are highly engaged and that host-read ads result in 50% higher purchase power.\n\nBeyond the ad copy, the importance of delving into the brand's story surpasses all else. In today's fast-paced world, the stories behind the brands often go unnoticed. However, taking the time to share your brand's backstory and effectively communicate your product's features and benefits in a long-format ad, can make a huge difference. The idea is to educate your audience about your brand, enabling them to make informed decisions.\n\nMoreover, in a crowded market space, setting your brand apart can be challenging. We suggest focusing on what makes your product or service unique - superior features, cost-effectiveness, or ease of use. Highlighting these points can help your brand stand out and give people a reason to choose you over others.\n\nTWiT's partnership team holds a treasure trove of insights and strategies for making your podcast advertising a resounding success. Whether you are a novice or an expert in podcast advertising, our tips will prove invaluable in your journey.\n\nIf you're looking to advertise your brand and want to explore the gold standard in podcasting, do not hesitate to reach out to advertise@twit.tv. We are always ready to have a conversation and guide you in your podcast advertising journey.\n\nSo tune in, gather all the tools you need, and let's take your podcast advertising to new heights!"}" style="caret-color: rgb(0, 0, 0); font-family: Arial;">Are you looking to take your podcast advertisements to the next level? If so, we at<span class="Apple-converted-space"> </span><span style="color: #1155cc; text-decoration-line: underline; text-decoration-skip-ink: none;"><a class="in-cell-link" href="http://twit.tv/" target="_blank">TWiT.tv</a></span><span class="Apple-converted-space"> </span>are here to share invaluable insights on creating captivating ad copies and harnessing the power of host-read ads. With Nielsen's study as a testament, host-read podcast ads outshine voice ads in performance every time. In this blog, we will explore the secrets behind this winning strategy.<br /><br />Host-read ads hold the power of personalization. It allows the hosts to interweave their thoughts into the ad, enhancing the message's authenticity. This strategy resonates with the audience who appreciate the genuineness of the ad read. It is a proven fact that podcast audiences are highly engaged and that host-read ads result in 50% higher purchase power, according to Nielsen.<br /><br />Beyond the ad copy, the importance of delving into the brand's story surpasses all else. In today's fast-paced world, the stories behind the brands often go unnoticed. However, sharing your brand's backstory and effectively communicating your product's features and benefits in an ad can make a huge difference. The idea is to educate your audience about your brand, enabling them to make informed decisions.<br /><br />Moreover, setting your brand apart in a crowded market space can be challenging. Focus on what makes your product or service unique - superior features, cost-effectiveness, exceptional customer service, or ease of use. Highlighting these points can help your brand stand out and give people a reason to choose you over others.<br /><br />TWiT's partnership team holds a treasure trove of insights and strategies for making your podcast advertising successful. Whether you are a novice or an expert in podcast advertising, our tips will prove invaluable.<br /><br />If you want to advertise your brand and explore the gold standard in podcasting, do not hesitate to reach out to advertise@twit.tv. We are always ready to have a conversation and guide you in your podcast advertising journey.<br /><br />So tune in, gather all the tools you need, and let's take your podcast advertising to new heights!</span></p>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-89383476850542495522023-09-08T12:59:00.002-07:002023-09-08T12:59:20.302-07:00Join us at Club TWiT!<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjc5PdBzWUlosL2kjTfN6lHTeFS6QshfQIHUb3xu-JI_SkiZnYFGNJZdwEEvpPURephWfGlY2sb5_gnQ6r8IrAWoc17XWS3GKzoWTsGzCpPUcbU8OlZ6WscFgdj3FmIcGa8NUU9prtVOevlZiCkYezzGEptI0ZxBTRE-6H3wUct1dAQnkr4ibbKmL6sQP0/s6144/TWiT.tv.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="5000" data-original-width="6144" height="520" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjc5PdBzWUlosL2kjTfN6lHTeFS6QshfQIHUb3xu-JI_SkiZnYFGNJZdwEEvpPURephWfGlY2sb5_gnQ6r8IrAWoc17XWS3GKzoWTsGzCpPUcbU8OlZ6WscFgdj3FmIcGa8NUU9prtVOevlZiCkYezzGEptI0ZxBTRE-6H3wUct1dAQnkr4ibbKmL6sQP0/w640-h520/TWiT.tv.png" width="640" /></a></div><br /> <span style="caret-color: rgb(0, 0, 0); font-family: Arial; font-size: 11pt;">One of the things we are most proud of is Club TWiT. With exclusive access to our hosts, Club TWiT is filled with the best and brightest of our fans. Our Club has close to 10,000 people, and if you consider what's what - our Club is in the top 3-4% of exposure.</span><span class="Apple-converted-space" style="caret-color: rgb(0, 0, 0); font-family: Arial; font-size: 11pt;"> </span><p></p><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"One of the things we are most proud of is Club TWiT. With exclusive access to our hosts, Club TWiT is filled with the best and brightest of our fans. Our Club has close to 10,000 people and if you consider what's what - our Club is in the top 3-4% of exposure. \n\nOccasionally we will turn on our live stream for club shows so everyone can get a free peek into what we are offering at Club TWiT. Episodes are then posted only to the Club feed, so members are the only ones with access. We love creating new content exclusively for our Club members! "}" style="caret-color: rgb(0, 0, 0); font-family: Arial; font-size: 11pt;">Occasionally, we will turn on our live stream for club shows so everyone can get a free peek into what we offer at Club TWiT. Episodes are posted only to the Club feed, so members are the only ones with access. We love creating new content exclusively for our Club members!<span class="Apple-converted-space"> </span></span><div><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"One of the things we are most proud of is Club TWiT. With exclusive access to our hosts, Club TWiT is filled with the best and brightest of our fans. Our Club has close to 10,000 people and if you consider what's what - our Club is in the top 3-4% of exposure. \n\nOccasionally we will turn on our live stream for club shows so everyone can get a free peek into what we are offering at Club TWiT. Episodes are then posted only to the Club feed, so members are the only ones with access. We love creating new content exclusively for our Club members! "}" style="caret-color: rgb(0, 0, 0); font-family: Arial; font-size: 11pt;"><span class="Apple-converted-space"><br /></span></span></div><div><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"One of the things we are most proud of is Club TWiT. With exclusive access to our hosts, Club TWiT is filled with the best and brightest of our fans. Our Club has close to 10,000 people and if you consider what's what - our Club is in the top 3-4% of exposure. \n\nOccasionally we will turn on our live stream for club shows so everyone can get a free peek into what we are offering at Club TWiT. Episodes are then posted only to the Club feed, so members are the only ones with access. We love creating new content exclusively for our Club members! "}" style="caret-color: rgb(0, 0, 0); font-family: Arial; font-size: 11pt;"><span class="Apple-converted-space">Currently, we offer ALL of our shows ad-free, bonus content, including book reviews, marquee interviews, and there are Club Only shows - Home Theater Geeks, Hands-On Mac, Hands-On Windows, and the Untitled Linux Show. We are working on a new show that will begin in the Club about AI. The AI show will be hosted by Jason Howell.</span></span></div><div><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"One of the things we are most proud of is Club TWiT. With exclusive access to our hosts, Club TWiT is filled with the best and brightest of our fans. Our Club has close to 10,000 people and if you consider what's what - our Club is in the top 3-4% of exposure. \n\nOccasionally we will turn on our live stream for club shows so everyone can get a free peek into what we are offering at Club TWiT. Episodes are then posted only to the Club feed, so members are the only ones with access. We love creating new content exclusively for our Club members! "}" style="caret-color: rgb(0, 0, 0); font-family: Arial; font-size: 11pt;"><span class="Apple-converted-space"><br /></span></span></div><div><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"One of the things we are most proud of is Club TWiT. With exclusive access to our hosts, Club TWiT is filled with the best and brightest of our fans. Our Club has close to 10,000 people and if you consider what's what - our Club is in the top 3-4% of exposure. \n\nOccasionally we will turn on our live stream for club shows so everyone can get a free peek into what we are offering at Club TWiT. Episodes are then posted only to the Club feed, so members are the only ones with access. We love creating new content exclusively for our Club members! "}" style="caret-color: rgb(0, 0, 0); font-family: Arial; font-size: 11pt;"><span class="Apple-converted-space">Join today if you are looking for a like-minded community to hang out with in Discord or to get all your favorite shows ad-free. Visit <a href="https://twit.tv/clubtwit">TWiT.tv's Club TWiT</a>, and select your plan now.</span></span></div><div><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"One of the things we are most proud of is Club TWiT. With exclusive access to our hosts, Club TWiT is filled with the best and brightest of our fans. Our Club has close to 10,000 people and if you consider what's what - our Club is in the top 3-4% of exposure. \n\nOccasionally we will turn on our live stream for club shows so everyone can get a free peek into what we are offering at Club TWiT. Episodes are then posted only to the Club feed, so members are the only ones with access. We love creating new content exclusively for our Club members! "}" style="caret-color: rgb(0, 0, 0); font-family: Arial; font-size: 11pt;"><span class="Apple-converted-space"><br /></span></span></div><div><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"One of the things we are most proud of is Club TWiT. With exclusive access to our hosts, Club TWiT is filled with the best and brightest of our fans. Our Club has close to 10,000 people and if you consider what's what - our Club is in the top 3-4% of exposure. \n\nOccasionally we will turn on our live stream for club shows so everyone can get a free peek into what we are offering at Club TWiT. Episodes are then posted only to the Club feed, so members are the only ones with access. We love creating new content exclusively for our Club members! "}" style="caret-color: rgb(0, 0, 0); font-family: Arial; font-size: 11pt;"><span class="Apple-converted-space"><br /></span></span></div>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-72692641111855606722023-09-02T12:39:00.003-07:002023-09-02T12:39:42.854-07:00Podcast Host-Read Ads Outperform Voice Talent Ads<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6ni5Ng1kmh5WI3-3vPcoeSjqCTeAURpVyzAVMQrwMi5WbEGiuSO0O-lHmawDrB6OQzWIbwDqNk7bPCe_-QsxaddhefZsf_JGKlIPtYXX6OY4yQOzl7H9LV4U3Nv9bPc_SOgXPvxhseCll_T6_usJXpXAAO1elalylYMqnzHUoi9HOjSrBC0CY6RQt_gs/s2644/iStock-1365614872.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1133" data-original-width="2644" height="274" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6ni5Ng1kmh5WI3-3vPcoeSjqCTeAURpVyzAVMQrwMi5WbEGiuSO0O-lHmawDrB6OQzWIbwDqNk7bPCe_-QsxaddhefZsf_JGKlIPtYXX6OY4yQOzl7H9LV4U3Nv9bPc_SOgXPvxhseCll_T6_usJXpXAAO1elalylYMqnzHUoi9HOjSrBC0CY6RQt_gs/w640-h274/iStock-1365614872.jpg" width="640" /></a></div><span style="font-family: arial;"><br /></span><p></p><p><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"Host-read ads are superior to voice talent ads in podcast advertising. My podcast, Host-Read Ads was created about a year ago to educate brands about this. \t\n\nEven spotify admits that host-read ads outperform other ads due to the audience's emotional connection and trust in the host. As podcast advertising gained popularity, host-read ads became advertisers' preferred format, however, voice talent podcast ads (read by actors and producers) have become increasingly popular with agencies. \n\n Here are three reasons why you need to prioritize networks that offer host-read ads over voice talent ads:\n\n1. The audience prefers to hear the ad read from the host, not from someone else. Listeners will pay closer attention to a host-read ad.\n\n2. A host-read ad is more effective in creating an emotional connection with the audience because they trust the host with content, so they will trust the host with an ad read.\t\t\t \t\t\n\n3. A longer interstitial host-read ad allows hosts to tell an engaging story about the brand, including testimonials, features and benefits, and a compelling reason why a listener would want to consider the brand. This drive conversions.\n\nBrands may want to scale with voice talent ads due to their generally lower cost, however they are not equal to host-read ads in response or pricing.\n"}"><span style="font-family: arial;">Host-read ads are superior to voice talent ads in podcast advertising. My podcast, Host-Read Ads was created about a year ago to educate brands about this.<br /><br />Spotify admits that host-read ads outperform other ads due to the audience's emotional connection and trust in the host. As podcast advertising gained popularity, host-read ads became advertisers' preferred format, however, voice talent podcast ads (read by actors and producers) have become increasingly popular with agencies.</span></span></p><p><span style="font-family: arial;">According to Nielsen, host-read podcast ads drive strong brand recall and outperform voiced ads every time. It's been well documented that podcast audiences are among the most engaged there are, and much of that reflects the hosts. Purchase power is 50% higher with host-read ads.</span></p><p><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"Host-read ads are superior to voice talent ads in podcast advertising. My podcast, Host-Read Ads was created about a year ago to educate brands about this. \t\n\nEven spotify admits that host-read ads outperform other ads due to the audience's emotional connection and trust in the host. As podcast advertising gained popularity, host-read ads became advertisers' preferred format, however, voice talent podcast ads (read by actors and producers) have become increasingly popular with agencies. \n\n Here are three reasons why you need to prioritize networks that offer host-read ads over voice talent ads:\n\n1. The audience prefers to hear the ad read from the host, not from someone else. Listeners will pay closer attention to a host-read ad.\n\n2. A host-read ad is more effective in creating an emotional connection with the audience because they trust the host with content, so they will trust the host with an ad read.\t\t\t \t\t\n\n3. A longer interstitial host-read ad allows hosts to tell an engaging story about the brand, including testimonials, features and benefits, and a compelling reason why a listener would want to consider the brand. This drive conversions.\n\nBrands may want to scale with voice talent ads due to their generally lower cost, however they are not equal to host-read ads in response or pricing.\n"}"><span style="font-family: arial;"><br />Here are three reasons why you need to prioritize networks that offer host-read ads over voice talent ads:<br /><br />1. The audience prefers to hear the ad read from the host, not from someone else. Listeners will pay closer attention to a host-read ad.<br /><br />2. A host-read ad is more effective in creating an emotional connection with the audience because they trust the host with content, so they will trust the host with an ad read.<br /><br />3. A longer interstitial host-read ad allows hosts to tell an engaging story about the brand, including testimonials, features and benefits, and a compelling reason why a listener would want to consider the brand. This drive conversions.<br /><br />Brands may want to scale with voice talent ads due to their generally lower cost, however they are not equal to host-read ads in response or pricing.<br /></span></span></p><p><span style="font-family: arial;">Listen to my host-read ads podcast about this: </span><span style="font-family: arial;"> </span><a href="https://podcasters.spotify.com/pod/show/hostreadads/episodes/Podcast-Host-Read-Ads-Outperform-Voice-Talent-Ads-e27vq6p" style="font-family: arial;">Podcast Host-Read Ads Outperform Voice Talent Ads</a></p>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-58454310842806147682023-08-31T15:00:00.000-07:002023-08-31T15:00:05.850-07:00The Importance of Podcast Ad Copy<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEic1lDZOmTldK5Sa8Jz1Pil7wGaCcpKkJb07gigSYu_JOc9msAAkqG95pjjrgCF6IjXfwNNasdwhrSKdvsXl2Fy37b_1z1ZomimQfY80ZDoDLujqQu104KUID8d0NEkkw0RXfODuLzxgQDZgU4dm4YspX4R9IicpF6qWZ81pfPhjsgmlMnr9p2HRCJLKi8/s2024/iStock-1370506083.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1481" data-original-width="2024" height="468" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEic1lDZOmTldK5Sa8Jz1Pil7wGaCcpKkJb07gigSYu_JOc9msAAkqG95pjjrgCF6IjXfwNNasdwhrSKdvsXl2Fy37b_1z1ZomimQfY80ZDoDLujqQu104KUID8d0NEkkw0RXfODuLzxgQDZgU4dm4YspX4R9IicpF6qWZ81pfPhjsgmlMnr9p2HRCJLKi8/w640-h468/iStock-1370506083.jpg" width="640" /></a></div><br /><p></p><div style="text-align: left;"><span style="font-family: Arial;">According to Google, there are over 5 million podcasts with over 70 million episodes between them as of 2023. Spotify alone has around 5 million podcast titles on its platform. This is a HUGE amount considering our podcast network has been here for 18 of the 20 years podcasting has been around. Let this sink in: there are millions of podcasts out there, so why would a brand use an archaic Call-To-Action to attract attention?</span><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"According to Google, there are over 5 million podcasts with over 70 million episodes between them as of 2023. Spotify alone has around 5 million podcast titles on its platform. This is a HUGE amount considering our podcast network holds 18 of the 20 years podcasting has been around. Let this sink in: there are millions of podcasts out there, so why would a brand use an archaic Call-To-Action to attract attention? \n \nWhen it comes to your brand's CTA, you must consider this: \n \n1. Is your brand in a crowded space? Brands need to be aware of their competition and decide if they want to take on established business clientele OR go after new business. It is important to think about your strategy and identify who you want to target before looking for podcast networks to advertise with. Brands must identify specifically who they want to reach - industry, job title, company size, etc. \n \n2. What sets your product/service apart from competitors? Focus on case studies, the features, and the benefits of why your product/service can be trusted - will it save time, money, clients, and more? If you think your brand is the best, you must deliver this to podcast audiences. \n \n3. Give podcast audiences time to test your product/service OR offer a discount. Examples: 30-day free trial, 10% off an annual purchase, 3 months free with an annual purchase, 30% off your first order, and 10% off thereafter, etc. Be sure your CTA is compelling AND something you can live with for a long time or be explicit on how long the sale will be for. Always air on the side of generosity, it will pay off tenfold when purchasers recall your brand. \n \nBrands need to spend identifying who their target client is and what they want to say to them, before buying podcast ads. \n \nTWiT.tv has been around since 2005 and we help our partners meet their growth goals. If you are interested in advertising with us because you want the gold standard then please email advertise@twit.tv and we will get back to you ASAP. "}" style="font-family: Arial;"><br /></span><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"According to Google, there are over 5 million podcasts with over 70 million episodes between them as of 2023. Spotify alone has around 5 million podcast titles on its platform. This is a HUGE amount considering our podcast network holds 18 of the 20 years podcasting has been around. Let this sink in: there are millions of podcasts out there, so why would a brand use an archaic Call-To-Action to attract attention? \n \nWhen it comes to your brand's CTA, you must consider this: \n \n1. Is your brand in a crowded space? Brands need to be aware of their competition and decide if they want to take on established business clientele OR go after new business. It is important to think about your strategy and identify who you want to target before looking for podcast networks to advertise with. Brands must identify specifically who they want to reach - industry, job title, company size, etc. \n \n2. What sets your product/service apart from competitors? Focus on case studies, the features, and the benefits of why your product/service can be trusted - will it save time, money, clients, and more? If you think your brand is the best, you must deliver this to podcast audiences. \n \n3. Give podcast audiences time to test your product/service OR offer a discount. Examples: 30-day free trial, 10% off an annual purchase, 3 months free with an annual purchase, 30% off your first order, and 10% off thereafter, etc. Be sure your CTA is compelling AND something you can live with for a long time or be explicit on how long the sale will be for. Always air on the side of generosity, it will pay off tenfold when purchasers recall your brand. \n \nBrands need to spend identifying who their target client is and what they want to say to them, before buying podcast ads. \n \nTWiT.tv has been around since 2005 and we help our partners meet their growth goals. If you are interested in advertising with us because you want the gold standard then please email advertise@twit.tv and we will get back to you ASAP. "}" style="font-family: Arial;"><br /></span></div><div style="text-align: left;"><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"According to Google, there are over 5 million podcasts with over 70 million episodes between them as of 2023. Spotify alone has around 5 million podcast titles on its platform. This is a HUGE amount considering our podcast network holds 18 of the 20 years podcasting has been around. Let this sink in: there are millions of podcasts out there, so why would a brand use an archaic Call-To-Action to attract attention? \n \nWhen it comes to your brand's CTA, you must consider this: \n \n1. Is your brand in a crowded space? Brands need to be aware of their competition and decide if they want to take on established business clientele OR go after new business. It is important to think about your strategy and identify who you want to target before looking for podcast networks to advertise with. Brands must identify specifically who they want to reach - industry, job title, company size, etc. \n \n2. What sets your product/service apart from competitors? Focus on case studies, the features, and the benefits of why your product/service can be trusted - will it save time, money, clients, and more? If you think your brand is the best, you must deliver this to podcast audiences. \n \n3. Give podcast audiences time to test your product/service OR offer a discount. Examples: 30-day free trial, 10% off an annual purchase, 3 months free with an annual purchase, 30% off your first order, and 10% off thereafter, etc. Be sure your CTA is compelling AND something you can live with for a long time or be explicit on how long the sale will be for. Always air on the side of generosity, it will pay off tenfold when purchasers recall your brand. \n \nBrands need to spend identifying who their target client is and what they want to say to them, before buying podcast ads. \n \nTWiT.tv has been around since 2005 and we help our partners meet their growth goals. If you are interested in advertising with us because you want the gold standard then please email advertise@twit.tv and we will get back to you ASAP. "}" style="font-family: Arial;">When it comes to your brand's CTA, you must consider this:</span></div><p style="text-align: left;"><span data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"According to Google, there are over 5 million podcasts with over 70 million episodes between them as of 2023. Spotify alone has around 5 million podcast titles on its platform. This is a HUGE amount considering our podcast network holds 18 of the 20 years podcasting has been around. Let this sink in: there are millions of podcasts out there, so why would a brand use an archaic Call-To-Action to attract attention? \n \nWhen it comes to your brand's CTA, you must consider this: \n \n1. Is your brand in a crowded space? Brands need to be aware of their competition and decide if they want to take on established business clientele OR go after new business. It is important to think about your strategy and identify who you want to target before looking for podcast networks to advertise with. Brands must identify specifically who they want to reach - industry, job title, company size, etc. \n \n2. What sets your product/service apart from competitors? Focus on case studies, the features, and the benefits of why your product/service can be trusted - will it save time, money, clients, and more? If you think your brand is the best, you must deliver this to podcast audiences. \n \n3. Give podcast audiences time to test your product/service OR offer a discount. Examples: 30-day free trial, 10% off an annual purchase, 3 months free with an annual purchase, 30% off your first order, and 10% off thereafter, etc. Be sure your CTA is compelling AND something you can live with for a long time or be explicit on how long the sale will be for. Always air on the side of generosity, it will pay off tenfold when purchasers recall your brand. \n \nBrands need to spend identifying who their target client is and what they want to say to them, before buying podcast ads. \n \nTWiT.tv has been around since 2005 and we help our partners meet their growth goals. If you are interested in advertising with us because you want the gold standard then please email advertise@twit.tv and we will get back to you ASAP. "}" style="font-family: Arial;">1. Is your brand in a crowded space? Brands need to be aware of their competition and decide if they want to take on established business clientele OR go after new business. It is important to think about your strategy and identify who you want to target before looking for podcast networks to advertise with. Brands must identify specifically who they want to reach - industry, job title, company size, etc.<br /><br />2. What sets your product/service apart from competitors? Focus on case studies, the features, and the benefits of why your product/service can be trusted - will it save time, money, clients, and more? If you think your brand is the best, you must deliver this to podcast audiences.<br /><br />3. Give podcast audiences time to test your product/service OR offer a discount. Examples: 30-day free trial, 10% off an annual purchase, 3 months free with an annual purchase, 30% off your first order, and 10% off thereafter, etc. Be sure your CTA is compelling AND something you can live with for a long time, or be explicit on how long the sale will be for. Be generous, it will pay off tenfold when purchasers recall your brand.<br /><br />Brands need to spend identifying who their target client is and what they want to say to them before buying podcast ads.<br /><br />TWiT.tv has been around since 2005, and we help our partners meet their growth goals. If you are interested in advertising with us because you want the gold standard in podcast advertising, then please email advertise@twit.tv, and we can chat about your goals.</span></p><p style="text-align: left;"><br /></p><p style="text-align: left;"><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-56516184925776089742023-08-14T14:57:00.000-07:002023-08-14T14:57:01.524-07:00Setting Brand Expectations From Podcast Advertising - Part I<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyr3nb2l3RmMuxjDGeI_NELaTr0Bhl59gUjwPXRSd6_TwFgK09iDEXFuL7m_pgDCu9H7VuJEkA-Eh4qIPF_rISs1jVM3SUkfww6giyMVLPNrgw8gQv3QUdauFVdk6F1x_BpRpPnzPXA5SvN8rljSoCAu9_GXN-4WBLsxXlSoj2hgVJHWIEJgCU1kPh3uE/s1280/TWiT%20Bug.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1280" data-original-width="1280" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyr3nb2l3RmMuxjDGeI_NELaTr0Bhl59gUjwPXRSd6_TwFgK09iDEXFuL7m_pgDCu9H7VuJEkA-Eh4qIPF_rISs1jVM3SUkfww6giyMVLPNrgw8gQv3QUdauFVdk6F1x_BpRpPnzPXA5SvN8rljSoCAu9_GXN-4WBLsxXlSoj2hgVJHWIEJgCU1kPh3uE/w640-h640/TWiT%20Bug.png" width="640" /></a></div><br /><p></p><p><span data-sheets-textstyleruns="{"1":0}{"1":42,"2":{"6":1}}{"1":48}" data-sheets-userformat="{"2":9089,"3":{"1":0},"10":0,"11":4,"12":0,"16":11}" data-sheets-value="{"1":2,"2":"It's imperative to set brand expectations before starting a podcast campaign. In 2023, you can consume content in almost any format you want. While old media was fairly limited, today there are numerous ways to consume information in any format you choose; pods, social media, online print & audio. Hardly anyone is consuming the same content, let alone the same way. The Internet has caused us to become a fragmented society, making it a challenge for brands to reach exactly who they want. \n \nThe first point to make when meeting with a brand is to set advertising expectations. Explore what marketing efforts they are doing now and understand where they came from: What have they done in the past that was successful? What wasn't successful? Is what's active now working for them? Do a deep dive into past and existing advertising campaigns because you'll need to qualitatively understand the brand's efforts to date. \n \nIt takes an average of 8 touchpoints to close a sale. If a brand wants to start a podcast campaign, but does nothing else to market the brand, the campaign won't be successful, no matter who they partner with. Multiple platforms should be used in parallel with multiple marketing tools to reach the target audience, but they have to be the appropriate platforms. Spreading out marketing dollars without the right frequency and proper platforms will waste advertising dollars. Therefore, your first call with a new brand needs to be exploratory. Find out their pain points and focus on solving their growth goals before discussing campaign ideas. "}" style="font-family: Arial;">It's imperative to set brand expectations <span style="font-style: italic;">before</span> starting a podcast campaign. In 2023, you can consume content in almost any format you want. While old media was fairly limited, today, there are numerous ways to consume information in any format you choose; podcasts, social media, online print & audio. Hardly anyone is consuming the same content, let alone the same way. The Internet has caused us to become a fragmented society, making it a challenge for brands to reach exactly who they want.<br /><br />The first point to make when meeting with a brand is to set advertising expectations. Explore what marketing efforts they are doing now and understand where they came from. What have they done in the past that was successful? What wasn't successful? Is what's active now working for them? Do a deep dive into past and existing advertising campaigns because you'll need to qualitatively understand the brand's efforts to date.<br /><br />It takes an average of 8 touchpoints to close a sale. If a brand wants to start a podcast campaign but does nothing else to market the brand, the campaign won't be successful, no matter who they partner with. Multiple platforms should be used in parallel with multiple marketing tools to reach the target audience, but they have to be the appropriate platforms. Spreading out marketing dollars without the right frequency and proper platforms will waste advertising dollars. Therefore, your first call with a new brand needs to be exploratory. Find out their pain points and focus on solving their growth goals before discussing campaign ideas.</span></p>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-18347879405053981302023-08-11T14:24:00.002-07:002023-08-11T14:24:18.214-07:00TWiT.tv - Dyanamic Ad Insertion & Host Read Ads: Part II<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwwg9b6ERNOtDXAVAep5nZfVFHx_ErINgcb86rao9jYBALUNjhbwANcx-Y01OUz-XUUBCbUL4q3wVZcuV7CxTdBLFzMKGr2ysAFJ8zYU_WvjhU6h4C8WSlpNjHrdk13NGxixhZ0VO3evzBzrRhZIV7iFmWcs0lRu8e8jos7q0ZjaC_0-2f-LYohk5W6tI/s1536/TWiTtv-Logo-ColorfulArt_00001.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1024" data-original-width="1536" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwwg9b6ERNOtDXAVAep5nZfVFHx_ErINgcb86rao9jYBALUNjhbwANcx-Y01OUz-XUUBCbUL4q3wVZcuV7CxTdBLFzMKGr2ysAFJ8zYU_WvjhU6h4C8WSlpNjHrdk13NGxixhZ0VO3evzBzrRhZIV7iFmWcs0lRu8e8jos7q0ZjaC_0-2f-LYohk5W6tI/w640-h426/TWiTtv-Logo-ColorfulArt_00001.png" width="640" /></a></div><br /><p></p><p><span style="background-color: white; font-family: Arial; white-space-collapse: preserve;">Here are the critical differences between host-read and dynamic ad insertion ads:
Host-read ads are delivered by our broadcast journalist hosts during live shows, so each read is guaranteed to be unique every time. Our hosts provide insights, experience, and a personal or implied brand endorsement. Our goal is to further educate our fans about the sponsor's products and services and how they will benefit them directly. Because our fans trust our hosts, they genuinely listen to what hosts say about a product or service. You simply cannot buy trust, and since our host-read ads are done live, our partners receive live impressions for free, and our live recordings go into reruns, which means we serve additional free ads that our partners did not pay for. And you do not get this with DAI on our network.
DAI ads are producer-read ads inserted directly into our shows in post-production. They are fifteen, thirty, or sixty seconds long and are always within these ranges. They are served until the promised download number is reached. DAI costs less than host-read ads, BUT they do not have the audience's trust.
Both ads work, depending on what a client is looking for. DAI helps with global awareness, while host-read provides a story about the brand and helps solidify conversions. I recommend that our clients utilize both, as it takes multiple touchpoints to convert a fan, and the more ways you can reach people, the better.
Here at TWiT.tv, we care about brand goals and focus on what it takes to help them grow. If you are interested in working with us because you want the gold standard in podcast advertising, please email advertise@twit.tv, and we will set up a time to chat about your growth goals.</span></p>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-71153890208340464662023-08-04T16:32:00.003-07:002023-08-04T16:32:42.505-07:00TWiT.tv - Dynamic Ad Insertion & Host Read Ads: Part 1<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPxZec-FMvMX00pM1M6YnvvqKjWaoPRJQe0qE6Oeqzw438JrF02cE-afQFCeoeMec320dHKv_ng-zYPBS8QiC6cZxgdylmdjwVYKUs_fktnYxtXC4upashU499FDB35M45KugseFGHDE0Y9XJ_d9cJcBV4sNUqXNSVGubWOLdekTermAFv3Tw2-6A7cGE/s1536/TWiTtv-Logo-ColorfulArt_00000.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1024" data-original-width="1536" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPxZec-FMvMX00pM1M6YnvvqKjWaoPRJQe0qE6Oeqzw438JrF02cE-afQFCeoeMec320dHKv_ng-zYPBS8QiC6cZxgdylmdjwVYKUs_fktnYxtXC4upashU499FDB35M45KugseFGHDE0Y9XJ_d9cJcBV4sNUqXNSVGubWOLdekTermAFv3Tw2-6A7cGE/w640-h426/TWiTtv-Logo-ColorfulArt_00000.jpg" width="640" /></a></div><br /> <p></p><p><span style="background-color: white; caret-color: rgb(0, 0, 0); font-family: Arial; white-space-collapse: preserve;">When the pandemic first hit in 2020, TWiT.tv lost 60% of its advertising partners in two weeks. As an ad-supported network offering only host-read ads, we quickly realized we were one-dimensional. </span></p><p><span style="background-color: white; caret-color: rgb(0, 0, 0); font-family: Arial; white-space-collapse: preserve;">Fast forward to 2023, we have added DAI in the form of Advertisecast to sell our residual open audio inventory. Plus, we have diversified our host-read ad inventory by allowing agencies to book small test campaigns to complement their testing phase with new clients. </span></p><p><span style="background-color: white; caret-color: rgb(0, 0, 0); font-family: Arial; white-space-collapse: preserve;">We approve categories for DAI, and all ads are inserted into our audio feeds by Advertisecast. These ads are 15, 30, or 60 seconds long, producer read ads or commercials. And they can geotarget and are in several countries.</span></p><p><span style="background-color: white; caret-color: rgb(0, 0, 0); font-family: Arial; text-decoration-skip-ink: none; white-space-collapse: preserve;">Since 65% of our host-read ads are currently with direct partners. We prefer to partner with direct businesses because having a working relationship </span><span style="background-color: white; caret-color: rgb(0, 0, 0); font-family: Arial; text-decoration-skip-ink: none; white-space-collapse: preserve;">with</span><span style="background-color: white; caret-color: rgb(0, 0, 0); font-family: Arial; text-decoration-skip-ink: none; white-space-collapse: preserve;"> the partner is always better than working </span><span style="background-color: white; caret-color: rgb(0, 0, 0); font-family: Arial; text-decoration-skip-ink: none; white-space-collapse: preserve;">through</span><span style="background-color: white; caret-color: rgb(0, 0, 0); font-family: Arial; text-decoration-skip-ink: none; white-space-collapse: preserve;"> an agency. </span></p><p><span style="background-color: white; caret-color: rgb(0, 0, 0); font-family: Arial; text-decoration-skip-ink: none; white-space-collapse: preserve;">Because we have two decades of experience, we find that agencies churn through staff and have representatives who need to learn their brands better. We pride ourselves on openly communicating with our partners and working closely with them to set up campaigns for success. We also ensure over-delivery so our partners never feel their marketing dollars were wasted. We know that pure volume buys only produce satisfactory results. How can anyone build a proper campaign when they do not speak with networks and ignore best practices for tracking campaigns.</span></p><p><span style="background-color: white; caret-color: rgb(0, 0, 0); font-family: Arial; white-space-collapse: preserve;">If you are interested in our process, which starts with a conversation about your growth goals and needs, please reach out to advertise@twit.tv, and let's chat.</span></p>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-33029148223359621252023-07-18T13:35:00.000-07:002023-07-18T13:35:02.475-07:00Successful Brands Work Directly With Podcast Networks<p style="text-align: left;"> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJm3pre72HhuqCwBFFt1wr5F610hwyr5h2_MPgHiFwNoAq1H67auDhBc_tT3-fYdnjpieM_zFwLWXLfSpqs9u0zhKiS5dQ7uw9b3PbDPzX8PzWRzOzwInfo_TZZ62xt8u6AjqDF8Q16UkD-7kcrjyxo7BNGyPgHrJiJ8hqeHJyiTEjp2mdygivA5Hotpg/s2172/Brand.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1380" data-original-width="2172" height="406" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJm3pre72HhuqCwBFFt1wr5F610hwyr5h2_MPgHiFwNoAq1H67auDhBc_tT3-fYdnjpieM_zFwLWXLfSpqs9u0zhKiS5dQ7uw9b3PbDPzX8PzWRzOzwInfo_TZZ62xt8u6AjqDF8Q16UkD-7kcrjyxo7BNGyPgHrJiJ8hqeHJyiTEjp2mdygivA5Hotpg/w640-h406/Brand.jpg" width="640" /></a></div><p style="text-align: left;"><br /></p><div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="background-color: white; color: black; font-family: Arial, sans-serif; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Being a leader in the podcasting industry since 2008, I know firsthand that brands would benefit more if they worked directly with podcast networks. Established networks, like ours, TWiT.tv, understand what it takes for brands to be successful in podcasting. </span><span style="background-color: white; color: black; font-family: Arial, sans-serif; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="background-color: white; color: black; font-family: Arial, sans-serif; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div><div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="background-color: white; color: black; font-family: Arial, sans-serif; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Unfortunately, most agencies that buy across thousands of podcasts do not implement the proper tools for successful campaigns. Instead of wasting marketing money, we know how to position brands properly on our network and help brands meet or exceed their growth goals. </span><b style="font-weight: normal;"><br /></b><span style="background-color: white; color: black; font-family: Arial, sans-serif; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div><div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="background-color: white; color: black; font-family: Arial, sans-serif; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Here are four reasons why brands should buy direct.</span><b style="font-weight: normal;"><br /></b><span style="background-color: white; color: black; font-family: Arial, sans-serif; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div><div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="background-color: white; color: black; font-family: Arial, sans-serif; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. Agencies do not implement ALL the tools to gauge podcast campaigns successfully - brands need to implement ad tech to measure proper attribution, have a compelling CTA with a custom landing page, and implement a post-purchase survey. Networks like ours know this.</span><b style="font-weight: normal;"><br /></b><span style="background-color: white; color: black; font-family: Arial, sans-serif; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div><div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="background-color: white; color: black; font-family: Arial, sans-serif; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. When brands go direct, they can obtain a better deal. Podcast networks will offer discounts and extras and do more for a brand than an agency will to ensure their campaign succeeds.</span><b style="font-weight: normal;"><br /></b><span style="background-color: white; color: black; font-family: Arial, sans-serif; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div><div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="background-color: white; color: black; font-family: Arial, sans-serif; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. Podcast networks can work with a brand on the exact frequency and messaging they need for ROI. Agencies do not follow our advice or listen to our show recommendations. We have a higher success rate with our direct clients than with agency clients.</span><b style="font-weight: normal;"><br /></b><span style="background-color: white; color: black; font-family: Arial, sans-serif; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div><div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="background-color: white; color: black; font-family: Arial, sans-serif; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. Lastly, podcast networks know what a brand needs to thrive and grow in this space. Agencies are only focused on volume and buying across thousands of podcasts. Brands would save money by hiring an in-house podcast buyer who can partner with podcasts properly. </span><span style="background-color: white; font-family: Arial, sans-serif; white-space-collapse: preserve;">Here at TWiT, we care about long-term partnerships and ad effectiveness because we want to grow with high-integrity brands.</span></div><div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="background-color: white; color: black; font-family: Arial, sans-serif; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div><div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="background-color: white; color: black; font-family: Arial, sans-serif; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you are interested in advertising with TWiT.tv because you want the gold standard in podcast advertising, please email advertise@twit.tv, and let's have a conversation.</span></div>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-25124773917802027962023-06-15T16:10:00.006-07:002023-06-15T16:10:50.294-07:00Invest In Your Employees<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZI8ZZ_SBNnOnKe4iPnapsWKH-qo4Zh__8a4Gw0YSEnSvwsXZvANPPnETVN35g-JeHlrvDDGg05dXb0kuEJyQrgBK2wYMpF6vbLd5nNEWmz8fH4GpJN0WRgWLSs1bygWmaf3cMUlQBpQaIJVtShaol77IkqdFUzYpKACwizE3TLMDxqF_9U9WM40Kd/s2400/Team.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1248" data-original-width="2400" height="332" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZI8ZZ_SBNnOnKe4iPnapsWKH-qo4Zh__8a4Gw0YSEnSvwsXZvANPPnETVN35g-JeHlrvDDGg05dXb0kuEJyQrgBK2wYMpF6vbLd5nNEWmz8fH4GpJN0WRgWLSs1bygWmaf3cMUlQBpQaIJVtShaol77IkqdFUzYpKACwizE3TLMDxqF_9U9WM40Kd/w640-h332/Team.jpg" width="640" /></a></div> <p></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Employment standards are at a fascinating crossroads, and many companies need help deciding whether or not to replace current employees with potentially better future candidates. </span></p><p><span style="font-family: Arial; white-space-collapse: preserve;">During uncertain times, successful leadership has to be comfortable with adaptation, elevating current employees' skillset with company-provided courses rather than replacing them altogether—a much more efficient way of navigating a profitable business. Investing in your current workforce will ultimately serve your company's longevity more purposefully. </span></p><p><span style="font-family: Arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">The truth is that all types of positions across all industries are displacing rapidly. However, a poignant example from an </span><a href="https://hbr.org/2022/11/linkedin-ceo-ryan-roslansky-skills-not-degrees-matter-most-in-hiring" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">interview</span></a><span style="font-family: Arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"> with Ryan Roslansky, CEO at LinkedIn, stands out: "When the pandemic hit, on LinkedIn, we saw a ton of food service workers out of work…On the flip side, digital customer service roles were the most in-demand. …The average food service worker in that period had 70% of the skills needed to be an entry-level customer service agent."</span></p><p><span style="font-family: Arial; white-space-collapse: preserve;">Long story short, Optimization should be the goal of any company. Nothing beats elevating your current employees' skillset to better serve your company's goals. Investing in existing employees will only help your brand's health and advantage. </span></p><p><span style="font-family: Arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">Get exclusive tech updates in </span><a href="https://twit.tv/clubtwit" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">Club TWiT</span></a><span style="font-family: Arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">, or learn more about our partnership program for your brand by contacting </span><a href="mailto:advertise@twit.tv" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">advertise@twit.tv</span></a><span style="font-family: Arial; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"> today. </span></p><p><br /><br /></p>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.comtag:blogger.com,1999:blog-5646278804604186191.post-61153009663460177632023-05-23T14:19:00.002-07:002023-05-23T14:19:43.041-07:00Guidelines For Brands When Buying Podcasts<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkf6ZLy-4F4hRD2RpHEHcxf9CI8AHAjq8lkse8p8y86d92YGrgmFpEcfArU1p67VHL-VyWlUDUWkIf54lmgBlpUpKdniIO4qs2iHLVrfxc-1K4wET84aLhFGs0FxbK53FlaO-f1vpOEOurTa9xx5g0tgqL1iSSXhWX4iEqT2ewCEYByeyRtHm_QUjo/s2121/Success.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1414" data-original-width="2121" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkf6ZLy-4F4hRD2RpHEHcxf9CI8AHAjq8lkse8p8y86d92YGrgmFpEcfArU1p67VHL-VyWlUDUWkIf54lmgBlpUpKdniIO4qs2iHLVrfxc-1K4wET84aLhFGs0FxbK53FlaO-f1vpOEOurTa9xx5g0tgqL1iSSXhWX4iEqT2ewCEYByeyRtHm_QUjo/w640-h426/Success.jpg" width="640" /></a></div><br /> <p></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Having worked in the podcast industry for fifteen years at TWiT.tv and overseeing sales for most of it, I want to provide brands with an outline of best practices when advertising on podcasts because I have learned that all traditional ad agencies ignore them - which is where brands lose. Brands need expertise if they are going to succeed in podcast advertising. I recommend taking it in-house and buying directly from podcast networks that understand how campaigns work.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Here is what you need to know about buying podcasts if you have already determined the podcast network is a good fit for your brand:</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Podcast ads take time to reach their fullest impact.</span></p></li><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="2" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: circle; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Podcasts are on-demand. You have to give audiences time to download the podcast episode, listen to it, then act on any ads they heard. These are not radio/TV ads that someone watched that day. Podcast ad traction builds over time.</span></p></li><li aria-level="2" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: circle; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">A single podcast ad takes eight weeks to reach its greatest impact.</span></p></li><li aria-level="2" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: circle; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Podcast advertising is a slow game. If you see traction in the first eight weeks, you must give it longer to determine its effectiveness.</span></p></li></ul><li aria-level="1" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Brands should set up custom landing pages for their podcast campaigns.</span></p></li><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="2" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: circle; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Include client testimonials and logos from the podcast network you are advertising with.</span></p></li><li aria-level="2" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: circle; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Have a unique offer. Do not expect signups on a landing page if your website has the same offer.</span></p></li><li aria-level="2" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: circle; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Monitor the traffic and conversions to it and retarget those who did not sign up immediately. </span></p></li></ul><li aria-level="1" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Podcast ad tech is crucial to gauge attribution.</span></p></li><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="2" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: circle; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Every traditional ad agency we work with ignores podcast ad tech stating it could be better. Ad tech is flawed, yet it's vital for understanding podcast traffic.</span></p></li><li aria-level="2" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: circle; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Ad tech will give you an idea of how many listeners heard the brand's ad in a podcast episode, and then they track the IP address to see if the listener visited the brand's website.</span></p></li><li aria-level="2" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: circle; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You can also gauge shopping cart conversions, which only works well for B2C brands.</span></p></li><li aria-level="2" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: circle; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Without ad tech, brands will not know the total traffic sent to their website from podcast campaigns. </span></p></li></ul><li aria-level="1" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Set up a post-purchase survey.</span></p></li><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="2" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: circle; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">With a post-purchase survey, brands can determine which campaigns worked for them.</span></p></li><li aria-level="2" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: circle; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Only a few agency clients use post-purchase surveys, which means brands were not properly informed, and they are unable to truly track the effectiveness of their campaigns.</span></p></li></ul></ul><p><span style="font-family: Arial; white-space: pre-wrap;">Here at TWIT.tv, we help brands understand what it takes to review the total impact of a podcast campaign on our network. When brands allow their podcast ads to blossom, set up landing pages with unique offers, and include ad tech with post-purchase surveys - they understand the full scope of their campaign and its effectiveness on our network. If you leverage all the best practices, there will be no gaps in understanding impact. And in today's climate - brands should buy smarter and use all the tools available to measure podcast campaigns successfully.</span></p><p><br /></p>Life of Lisahttp://www.blogger.com/profile/03626490894206157577noreply@blogger.com