If you’re looking for industry insights from experienced marketing professionals, podcasts provide an entertaining and convenient way to stay up-to-date on the latest marketing trends, tech, news, and issues. Hosted by Bob Knorpp, a noted leader in the advertising industry and marketing professor at New York University, The BeanCast podcast remains one of my favorites with topics that range from brand processes and creative, to B2B practices and ad tech accountability.
I’ve had the pleasure of participating in The BeanCast panel on several occasions, including the most recent episode, “My Secret Sauce.” Bob Knorpp, Rose Cameron, Saul Colt, Scott Monty, John J. Wall, and I discussed the NewFronts, Facebook ad revenue, branded viral videos, and Snapchat’s self-serve ad platform.
One highlight from this episode was our discussion of the Upfronts and Digital Content NewFronts model. While the NewFronts are a great opportunity for content creators and networks to showcase what they have to offer and secure buys, it’s essential to maintain an exchange of ideas with advertisers throughout the year. With the growth and demand in this space, it’s crucial to keep up with changes, which is why I propose conservative upfronts while reserving a budget for new content. Ongoing communication is key for this to be a mutually beneficial working relationship, and aside from picking up the phone, I suggest attending three to four smaller, boutique gatherings per year at events like the Podcast Movement. Check out this episode for more insights from the panel.
With the growing list of marketing, business, and sales podcasts available, I’ve included some of my favorites below:
Tim Ferriss is the author of the best-selling business book The 4-Hour Workweek. While The Tim Ferriss Show isn’t a marketing podcast, Tim interviews leading journalists, authors, entrepreneurs, and thought leaders to share their tools, tricks, and insight. Past guests include Kara Swisher, Kevin Rose, Malcolm Gladwell, Peter Thiel, Seth Godin, Kevin Kelly, and Chris Sacca.
Hosted by veteran sales trainers Bryan Neale and Bill Caskey, The Advanced Selling Podcast offers a comprehensive look at sales. Bryan and Bill share their strategies and take listener questions with topics that include branding philosophy, goal setting, leading and managing, content, decision making, sales strategy, and more.
Hosted by author and small business marketing consultant John Jantsch, Duct Tape Marketing provides business marketing tips and resources by industry experts and thought leaders. Guests include Mike Blumenthal, Chris Moody, Joanna Wiebe, Howard Behar, and Robert Cialdini. Listen for SEO tactics, budgets, content marketing, personal branding, sales, social media, and more!
Be sure to tune in and subscribe to your favorite marketing and business podcasts to stay informed on the latest marketing trends.